Home App Major AI Capture Rate for Home Appliance Retailer Campaigns Averages 43.3%
Stellagent Inc. conducted a survey on the ability of major generative AIs (ChatGPT, Gemini, Claude, Perplexity, Copilot) to identify and present sales and campaign information from the official websites of three home appliance retailers (Bic Camera, Nojima, Kojima). The study revealed an overall capture rate of 43.3% for 9 fixed campaigns, with significant differences observed across both AI models and retail brands.