Targus Collaborates with Cosplayer Suzura: Ambassador Appointment and “Casual Date” Photo Campaign Starts January 15, 2026

Background of the Collaboration
Exclusive Purchaser Benefits
Eligible Product Lineup (Approximately 10% Off All Items)
Comment from Ambassador Suzura
Campaign Schedule
Related Links

Background of the Collaboration

To convey Targus’s value of “bags that accompany your daily life” more intuitively, Suzura, known for her natural charm and ability to connect with her audience, was chosen as the ambassador. Her appeal lies in her ability to create a sense of familiarity, as if spending everyday life together.

The campaign’s concept, “Casual Date Style,” aims to contemporaneously and sensuously communicate Targus’s brand story, which has always been intertwined with daily scenes of commuting, schooling, and travel. The photoshoot for this campaign intentionally avoided elaborate staging, opting for realistic situations such as natural light, street walks, and outings. The visuals integrate Suzura’s unadorned charm with Targus bags, showcasing a lifestyle proposal that merges the brand’s long-standing reliability and practicality with her “girlfriend-like” presence.

Exclusive Purchaser Benefits

During the campaign period, all purchasers of eligible Targus backpacks will receive special limited-edition goods:

[Early Purchase Bonus] Original Keychain (First 300 customers total, while supplies last)
Each of the three eligible models will come with a limited-edition acrylic keychain for the first 100 purchasers. This item allows users to subtly incorporate Targus products and Suzura’s world into their daily lives.
Completely Unreleased Taken 2L-size Portrait (Set of 3)
Three high-quality 2L-size prints of unreleased photos, specially taken for this campaign, will be included. The photos will correspond to the purchased bag series.
Suzura’s Handwritten-style Thank You Card
One message card, expressing her thoughts on becoming an ambassador and gratitude to fans, will be included. This special bonus conveys the shared desire of both Targus and Suzura to “accompany your daily life.”

Eligible Product Lineup (Approximately 10% Off All Items)

To celebrate Suzura’s appointment as ambassador, three Targus series popular for daily use are offered at special prices.

Avila Series (For women and new professionals)
Features a sleek silhouette and lightweight design, balancing sophisticated aesthetics with practicality.
Campaign Price: 9,000 JPY (tax included) (Regular 9,900 JPY)
Avila Series Product Page
Cypress EcoSmart Convertible (For business professionals)
An eco-friendly model made from recycled materials, offering versatility as both a backpack and a briefcase.
Campaign Price: 8,200 JPY (tax included) (Regular 9,020 JPY)
Cypress EcoSmart Convertible Product Page
CitySmart Professional (For creators and camera users)
Designed to securely protect PCs and peripherals, this reliable series meets professional needs.
Campaign Price: 8,300 JPY (tax included) (Regular 9,130 JPY)
CitySmart Professional Product Page

Comment from Ambassador Suzura

Suzura commented, “Using the Targus bag during the shoot, I was surprised by how light it was and how much storage it had. It matches any outfit, and I truly feel it’s a bag I’d want to use every day. I hope that through these photos and the letter, you can feel a little closer to me. I would be happy if you could enjoy your daily life with this bag.”