Wearables

LeaguE has announced the launch of a new pair of sunglasses featuring 9-stage manual dimming and polarized lenses, now available for pre-sale on the crowdfunding platform Machi-ya. These sunglasses allow users to adjust lens darkness manually, ensuring optimal visibility in various lighting conditions, from tunnels to bright daylight, without relying on UV light for adjustment. They also offer UV400 protection and are compatible with prescription lenses.

LivelyLife has launched new open-ear neckband earphones designed to address common issues of discomfort and instability. Featuring an open-ear design for situational awareness, a secure neckband for active use, Hi-Fi audio, and ENC call noise reduction, these earphones aim to provide a versatile and comfortable listening experience for daily activities.

L&L LivelyLife Inc. announces the release of the SOPPY smartwatch, a new lifestyle device featuring Bluetooth calling, an SOS function, and medication reminders. Designed for daily use with a 1.85-inch large screen and four color options, it aims to provide reassurance for families with elderly relatives, making it an ideal practical gift for birthdays, family visits, or Respect for the Aged Day.

LAMA Store, operated by L&L LivelyLife Inc., will hold a "Summer Heat Support Sale" for its lightweight and compact 4-way waist fan series from July 11 to 15, 2026. The campaign offers a 20% OFF coupon to the first 50 customers, providing an opportunity to purchase heat countermeasure items at a special price.

Lively Life Co., Ltd. has introduced a new magnetic strap model for its QX15 smartwatch, designed to simplify health management for beginners. The QX15 offers essential health tracking features, Bluetooth calling, and smart notifications at an accessible price point, making it suitable for a wide range of users looking to integrate health monitoring into their daily lives.

CLAS, a service offering furniture and home appliance rentals, has started accepting pre-orders for the 'Rokid Glasses' AI smart glasses. Additionally, a 'Summer Edit 2026' campaign offers 50% off the monthly fee for a second item when ordering eligible gadgets and summer lifestyle products together.

Show It introduces a new "hands-free dashcam" style using the "BleeqUp Ranger" smart glasses, which garnered attention at CES2026. Concurrently, a "Summer Safety & Home Alone Fair" is being held on Rakuten, offering a limited-time ¥10,000 discount on the BleeqUp Ranger (box-damaged items) and a special release of Wi-Fi ultra-compact camera sets for home security.

AGM Mobile has officially launched its latest smartwatch, the "AGM Legion 2026," featuring significant upgrades from its predecessor, the "AGM Legion 2025." Key improvements include two interchangeable bands, optimized GPS performance with magnetic bands, and a strengthened case bottom. A comprehensive support program is also provided for existing "AGM Legion 2025" users.

adidas Originals introduces three new models of its popular square digital watch, "DIGITAL TWO," featuring bold animal patterns. These exclusive models will be available from July 2, 2026, on the official online shop "WORLD WIDE WATCH."

VITURE Inc. will hold a limited-time sale for its popular XR glasses "VITURE Luma" series, offering up to 30% off, in conjunction with Amazon Prime Day from July 7 to July 13, 2026. This marks the first time the Luma series and popular accessories are included in a sale.