Cameras

L&L LivelyLife Co., Ltd. has announced the release of its new Vlog Pocket Camera, featuring 4K video recording, 75-megapixel stills, electronic image stabilization, and AF autofocus. Designed to offer professional-grade video quality in a compact, portable form factor, this camera provides a compelling alternative for users seeking more than smartphone photography but less bulk than traditional DSLRs.

L&L LivelyLife Inc. has launched an AI auto-tracking gimbal-equipped Vlog pocket camera, designed to offer a next-generation shooting experience with 4K high-quality video, advanced image stabilization, and a portable design. This camera addresses common challenges faced by content creators, enabling professional-grade vlogging with ease.

2ndfocus, operated by E&I Creation Inc., is participating in the "Amazon Smile SALE Golden Week," offering discounts of up to 30% on select AstrHori and SG-image brand products. The sale runs from April 30, 2026, to May 3, 2026, providing an opportunity for customers to purchase popular camera lenses and accessories at reduced prices.

Shoten Kobo will participate in the "2026 3rd Amazon Smile SALE," offering popular lenses and adapters from brands like TTArtisan, 7Artisans, SHOTEN, and Zhong Yi Optics at special prices. The sale runs from April 30 to May 3, 2026, providing an opportunity for photographers to acquire new gear for the Golden Week holidays.

LivelyLife Co., Ltd.'s SOPPY brand has introduced the "WD07," a digital SLR-style camera designed for capturing high-quality memories during travel, events, and daily life. It features 5K video, 75 million pixels, front and rear dual cameras, WiFi transfer, and 18x zoom.

L&L LivelyLife Co., Ltd. has released a versatile tripod stand designed for diverse shooting needs, from TikTok live streaming and Vlogs to travel photography and group shots. This high-cost-performance model offers height adjustment from 59cm to 170cm, includes a Bluetooth remote, and is compatible with both smartphones and cameras.

The SOPPY brand from L&L LivelyLife Inc. has released the S95 PRO, a high-performance compact digital camera featuring 5K video recording, 72-megapixel photos, Wi-Fi transfer, and 16x zoom. Designed to address common smartphone camera limitations during travel and events, the S95 PRO offers a premium shooting experience for capturing precious moments with superior clarity.

MAXWIN and MUFU are launching an encore sale for their highly successful MF-V40 multi-functional dashcam, which previously sold out on Makuake. This advanced dashcam, praised for its easy installation and 2K recording, returns due to overwhelming demand, with pre-orders for the second batch also nearing completion.

Sightron Japan Inc. announces the release of the HIKMICRO LYNX 3.0 series, a new lineup of six thermal monocular scopes from Hangzhou Hikmicro Sensing Technology. These advanced models, successors to the LYNX-S and LYNX 2.0 series, feature ultra-sensitive thermal sensors, shutterless imaging technology, AI-powered image processing, and a more compact design, offering high performance and portability.

Peak Design's Micro Clutch camera hand strap will be available at a new, reduced price starting April 17, 2026. This price revision makes the popular accessory, known for its superior fit and comfortable operation, more accessible to a wider range of photographers.