Health&Fitness

BicCamera Group's original brand "Bic Idea" announces the release of "BI form 2WAY HAIR IRON," a versatile hair styling tool that combines thin "STRAIGHT HEAD" and uneven "CURL HEAD" for optimal straightening and curling. It features a rapid 1-minute heat-up to 100℃-180℃ and an automatic 30-minute power-off for convenience.

SEIWA Co., Ltd. has launched a special collaboration golf umbrella series with popular golf illustrator Takeo Nomura. The new models, "IMP462 (Shirokuma Design)" and "IMP463 (Shibao Design)," utilize the advanced Radi-Cool radiation cooling material, offering superior heat shielding and UV protection for golfers.

Ulike, a leading IPL hair removal device brand, is set to participate in the "SUMMER CRUISE PARTY" CanCam Night Pool event at Tokyo Prince Hotel from August 7-13, 2026. The exhibition will offer attendees the chance to experience Ulike's best-selling products, including the newly launched online-exclusive "Ulike Me IPL Hair Removal Device." An interactive "Tsurusube Hada Omikuji" (Smooth Skin Fortune Slip) experience will allow participants to discover their "skin fortune" and win prizes, with a grand prize of a "Ulike Air 10 Max IPL Hair Removal Device." Additionally, official SNS follow and LINE friend campaigns will offer original novelties. A concurrent "Ulike Summer Switch ON Campaign" on the official website provides product discounts and purchase benefits.

Tekeite Co., Ltd. has announced the release of "PRECIS LM" from its "Shot Navi" golf distance measuring device series. This new model integrates laser distance measurement with swing analysis, and links with the Shot Navi "3DX" app to support virtual rounds, providing golfers with a comprehensive tool for both on-course play and practice.

BALMUDA Inc. has announced the release of "Night Routine," a new feature for its "The Clock" product, designed to support healthy sleep habits. This feature, which gradually changes sound and light to signal the transition to bedtime, is available on iOS from July 28, 2026, with an Android version to follow.

Atlas Co., Ltd. has released the "Vacuum Insulated Bottle-in Ice Pack (with Handle & Strap)," a larger, stick-type ice pack designed for prolonged cooling. It features a vacuum-insulated case, a handle, and a strap for portability, making it ideal for outdoor activities, work, and everyday heatstroke prevention. An attachment type is also available to upgrade existing "BOTTLE in BOTTLE" holders into cooling items.

L&L LivelyLife Inc. introduces innovative ear cuff earphones that integrate heart rate and blood oxygen measurement, transforming them into a comprehensive health device. Designed for comfort without blocking the ear canal, these earphones support music, calls, and daily health management, ideal for walking, fitness, and everyday wellness routines.

Cearvol is offering a special discount campaign for its latest smart sound amplifier, "Cearvol Diamond X1," designed for individuals experiencing hearing difficulties such as trouble hearing conversations or needing to turn up TV volume. Available now at a special price of 29,900 yen (tax included), a 35% discount from the usual 46,000 yen (tax included). This device combines the appearance of true wireless earbuds with professional hearing checks and 16-channel audio processing, effectively resolving common concerns about the appearance of traditional hearing aids and unpleasant noise or howling.

Science Inc. has announced the launch of its new Mirable Ex shower head, with pre-orders beginning on July 21, 2026. The company is releasing new commercials that depict body parts eagerly awaiting a shower, marking a shift in its brand communication strategy.