Addressing Challenges in the Japanese Housing Market
The Japanese housing and renovation market faces challenges such as a shortage of skilled workers, which necessitates simplified installation processes, and restrictions on renovations in rental properties due to restoration clauses. Winni’s products offer a solution by enabling the automation and IoT integration of existing curtain rails and blinds through simple retrofitting, eliminating the need for extensive electrical or wiring work. This “no-construction required” approach has been recognized by Japanese B2B buyers as a valuable solution for reducing on-site burdens.
Key Business Discussions and Market Reactions
Online business meetings facilitated active discussions with a Japanese interior construction company and a major distribution vendor regarding specific implementation models.
1. Interior and Construction Specialist “Company I”: Addressing Store and Office Demand
A representative from Company I, an interior firm with experience in large commercial facilities in areas like Shibuya, expressed keen interest in Winni Corporation’s flame-retardant (FRM) functional fabric technology and its multi-device simultaneous control system. The representative noted a strong demand in Japanese restaurants and offices for centralized control of blinds to ensure privacy for each seating area. The combination of Winni’s IoT system and high-quality flame-retardant fabric was deemed highly competitive for commercial renovation proposals, leading to positive discussions for project-based introductions.
2. Home Center Distribution Vendor “Company P”: Expanding into the DIY Market
A director from Company P, a distribution vendor with sales channels across Japan’s home centers, highlighted the potential of Winni’s products as standardized DIY models for general consumers. The director observed that the Japanese home center market demands not only affordability but also functional added value. With advancements in battery technology making electric blinds more accessible, they are considered a potential next trend product. Both parties agreed to initiate test sales in select stores to gauge market reaction.
Future Outlook: Comprehensive Market Strategy from DIY to Professional Use
Through these discussions, Winni Corporation has established a foundation for developing two B2B sales channels: DIY for general consumers (via home centers) and professional installation for commercial spaces (stores and offices). The company plans to expedite the preparation of flame-retardant certifications for the Japanese market and expand its product lineup with sizes tailored to Japanese living environments. The strategy aims to conquer the Japanese smart home market through both online (Rakuten) and offline (B2B) avenues.
Jae-woo Choi, CEO of Winni Corporation, stated, “Being recognized for our technology and quality by Japanese buyers with stringent quality standards has given us confidence. We will continue to provide products that incorporate feedback from the field to make Japanese homes more convenient and comfortable.”
Sales Preparation in Japan
Final adjustments to product specifications and the establishment of a logistics system are currently underway for formal sales in Japanese home centers and interior specialty stores. Further details regarding the official sales launch date and participating stores will be announced as preparations are completed.
Product Overview and Sales Page
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Product Name: Winni Corporation Smart Curtain/Blind Series
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Rakuten Official Sales Page: https://item.rakuten.co.jp/koko-s/winni/
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Company Overview
- Manufacturer: Winni Corporation (South Korea)
