New TV-CM: “Utatane” (Nap) Edition
In recent years, the demand for comfort and energy efficiency in air conditioners has significantly increased. Mitsubishi Heavy Industries Thermal Systems has responded to these market needs by enhancing cleanliness and energy-saving performance to create more comfortable environments. The “Utatane” TV-CM illustrates a scene where Ms. Kitagawa, after reading, drifts into a nap in a clean, comfortable, and energy-efficient space. The air conditioner’s AQ Ozone Clean operation ensures cleanliness, while its AI automatic comfort operation delivers energy savings, enveloping the room in “good air.” Upon waking from her nap, Ms. Kitagawa is shown stretching and taking a deep breath, letting out a heartfelt “feels good.”
CM Overview
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Title: “Utatane” (Nap) Edition
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Starring: Keiko Kitagawa
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Broadcast Start Date: January 23, 2026 (Friday)
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Broadcast Area: Nationwide (excluding some regions)
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CM Related URLs:
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“Utatane” (Nap) Edition 15 seconds: https://www.youtube.com/watch?v=jB4hjMFrO8o
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“Utatane” (Nap) Edition 30 seconds: https://www.youtube.com/watch?v=m5XdffiiF9s
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Making-of Video: https://www.youtube.com/watch?v=rPuQGsNCLD8
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Product Related URL: Beaver Air Conditioner S Series: https://www.mhi-mth.co.jp/customer/room/s/
New TV-CM: “Future Engineers” Edition
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Title: “Future Engineers” Edition
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Broadcast Start Date: February 20, 2026 (Friday)
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Broadcast Area: Nationwide (excluding some regions)
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CM Related URLs:
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“Future Engineers” Edition 30 seconds: https://www.youtube.com/watch?v=LaVizERhlqs
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“Future Engineers” Edition Long Version: https://www.youtube.com/watch?v=z2ytMEUsEKI
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Product Related URL: Mitsubishi Heavy Industries Thermal Systems Business Introduction: https://www.mhi.com/jp/group/mth/business
Behind the Scenes: “Utatane” CM Episode
The shooting for the “Utatane” CM took place on a day with pleasant weather and soft sunlight streaming into the studio. Ms. Kitagawa appeared in an elegant yet relaxed attire, depicting her comfortable time at home. Her sleeping expression during the nap scene conveyed a truly blissful moment, filling the set with a peaceful atmosphere.
During the graphic shoot, her ability to flexibly switch between calm and slightly cool expressions was also notable.
Throughout the filming, Ms. Kitagawa was observed engaging in cheerful conversations with the staff. Unseen in the main commercial, her natural smiles are available for viewing in the making-of video.
Further Information
For the TV-CM main video and making-of footage, please visit the Mitsubishi Heavy Industries Thermal Systems website: https://www.mhi-mth.co.jp/cm/. The company will also conduct advertising and public relations activities on its official social media channels (X: https://x.com/mhi_mth_japan, Facebook: https://www.facebook.com/mhi.mth.japan).
Additionally, Mitsubishi Heavy Industries, Ltd. has been broadcasting a TV commercial featuring Keiko Kitagawa since January 1, 2026, under the theme “Connect Technologies, Move the World.” The Mitsubishi Heavy Industries Group is committed to promoting understanding of its products and businesses, while also enhancing its brand image.
