CAPTAIN STAG Launches “CSP” Camera Accessory Brand

Cameras

Background of the Brand Launch

For over 50 years, CAPTAIN STAG has provided outdoor products, acting as a bridge between nature and people. Its mission is to bring joy and richness to people’s daily lives through products that support all aspects of outdoor scenes, including camping, hiking, and barbecues.

An integral part of this lifestyle is the act of preserving memories. Capturing beautiful scenery, precious moments with loved ones, or everyday scenes as photographs, and etching them into memory, is a natural part of enjoying the outdoors. CSP was born to bring even more enjoyment and richness to this act of photography. By combining CAPTAIN STAG’s accumulated development capabilities and creativity with everyday creative moments, CSP aims to create a world where outdoor activities, photography, and daily life are seamlessly connected.

A couple camping in a forest with a black tent, taking photos with a camera by lantern light.

CSP’s Vision

CSP’s concept is “Camera, more into daily life.” The brand caters to everyday photography enthusiasts—those who take their cameras out on weekends, enjoy photography while engaging in outdoor activities, or capture spontaneous moments in daily life. CSP provides user-friendly camera accessories for these individuals. In an era where photography is increasingly prevalent, CSP aims to contribute to this movement, creating an environment where everyone can easily and joyfully incorporate photography into their daily lives.

First Product Release

The first product to be launched is a “Camera Multi-Tool.” This compact multi-tool, designed to be carried like a keychain, stores two sizes of hex wrenches and a flathead screwdriver in one unit. It combines three frequently used tools for camera equipment adjustment into a portable and practical design. The distinctive main component is manufactured using Tsubame-Sanjo’s technical expertise, showcasing years of cultivated metal processing precision and user-centric design.

A hand operating camera gear with a metal tool and a black device.

A hand attaching a quick-release plate to the bottom of a black digital camera using a small tool.

A hand holding a silver keyholder or key organizer.

A silver multi-tool or keyholder attached to a belt loop on dark blue jeans.

Product Details:

A silver metal keyholder with a carabiner ring and hex wrench bits, marked "MADE IN JAPAN".

A close-up of a glossy silver metal tool with a hexagonal tip and screw part, on a white background.

Collaboration Structure

The CSP project, while primarily a CAPTAIN STAG brand, is advanced through a collaborative structure that leverages the unique characteristics and strengths of three parties:

  • CAPTAIN STAG: Philosophy and development capabilities as an outdoor brand.

  • Yutobi (Brand Advisor): Photographer’s sensibility and perspective.

  • MGNET Inc. (Brand Director): Editorial expertise to unite the entire brand and design user experiences.

These three parties, with their respective strengths in development, sensibility, and editing, will exchange opinions on an equal footing to nurture the brand. This form of collaboration is intended to represent a new approach to manufacturing that continuously evolves based on market value and user experience, rather than simply ending with product creation.

Future Developments

CSP will exhibit at “CP+ 2026” at Pacifico Yokohama from February 26 (Thursday) to March 1 (Sunday), 2026. In addition to the first camera tool, approximately six other items currently under development will be displayed as samples. The product lineup will be expanded sequentially to include small camera gadgets and storage items.

CAPTAIN STAG Inc. (Brand Owner)

CAPTAIN STAG logo featuring a black stag silhouette and the brand name.

Comment (CSP Project Leader, Kyota Kaneko): “CSP began with the simple idea of ‘Camera, more into daily life.’ Through my involvement in outdoor activities, I’ve rediscovered how deeply the act of ‘camera’ for preserving memories is intertwined with experiences like camping and travel. CSP emphasizes being a natural companion in daily life with a camera, rather than highlighting specifications or exclusivity. We aim to create tools that blend seamlessly into daily life, accommodating users’ movements and feelings. By combining the manufacturing techniques cultivated in Tsubame-Sanjo with the sensibilities of actual camera users, and through repeated trial and error, we intend to gradually grow the CSP brand.”

Company Profile:
CAPTAIN STAG Inc. is a comprehensive outdoor equipment brand established in 1976. The brand’s name reflects the desire to be a “reliable presence in the great outdoors,” much like a strong stag leading its herd. The company operates an integrated system from planning, development, manufacturing, and distribution to sales, prioritizing ease of use and affordability. It offers a wide range of products, from tents and tarps to tableware and fire pits.

YouTuber & Photography Enthusiast Yutobi (Brand Advisor)

A young man holding a camera with a chihuahua on his lap, smiling in a park with a telephoto lens setup.

Comment: “My encounter with MGNET President Takeda led to more opportunities to visit and photograph Tsubame-Sanjo. There, I discovered a unique manufacturing culture. Interacting with the artisans’ skills and philosophies, my desire to ‘create camera items using this craftsmanship’ grew stronger, and this project has been realized in the best possible way. CAPTAIN STAG is a long-established outdoor equipment brand. They have consistently created user-friendly and innovative items to enrich and comfort people’s outdoor time, whether in harsh outdoor environments, family camping, or park outings. Collaborating with such a company, applying their technology to camera items, and meticulously refining them until I, Yutobi, was truly satisfied, allowed us to create items that make you think, ‘I’ve always wanted this!’ We will continue to produce convenient, charming, and affordable products, so please look forward to the future of CSP!”

Creator Profile:
Photography Enthusiast / YouTuber Yutobi
YouTube channel with 182,000 subscribers (as of January 2026). Selected for Tokyo Camera Club Top 10 in 2024. Operates the online community “SWAMP.” Yutobi shares various content related to photography and cameras, including easy-to-understand shooting techniques and equipment reviews for beginners. He enjoys photographing a wide range of genres, including landscapes, wild birds, and nightscapes.

MGNET Inc. (Brand Director)

MGNET logo with a black 'M' symbol and text on a white background.

Comment (Representative Director, Yoshimi Takeda): “This CSP project goes beyond simple product development; it aims to create social value through co-creation. We will leverage the strengths of the three parties to offer products and experiences as a brand. My encounter with Yutobi-san sparked the idea of ‘someday creating camera items with Tsubame-Sanjo’s technology,’ which has now been realized through collaboration with CAPTAIN STAG. CAPTAIN STAG’s manufacturing roots and spirit of innovation essential for outdoor use, Yutobi-san’s love for cameras and unmatched sensibility for enjoying photography, and MGNET’s ability to unify and connect—by combining these strengths, we believe we can create new market value and rich user experiences.”

Company Profile:
MGNET Inc. (Magnet) is a social design company based in Tsubame-Sanjo, operating under the vision of “Bringing entertainment to objects.” It focuses on solving social issues through manufacturing. The company re-edits the value of regional resources and attempts to connect them with society through various ventures, including product development, store management, support services, and educational programs. Its main businesses range from the metal case brand “FOR” and the select shop “FACTORY FRONT” to branding support for manufacturers, industry-academia collaboration, and community development support.

  • Representative: Yoshimi Takeda, Representative Director and President

  • Established: October 3, 2011

  • Website: https://mgnet.jp/

Product Information

  • Brand Name: CSP (Captain Stag Photo)

  • Brand Concept: “Camera, more into daily life.”

  • First Product: CSP Camera Multi-Tool

  • Release Date: February 26, 2026

  • Product Information: CSP Special Page (Scheduled to be released on February 25)

  • Sales Method: Available at the CAPTAIN STAG Official Online Store

  • CP+ 2026 Exhibition: February 26 (Thursday) to March 1 (Sunday), 2026, Pacifico Yokohama

Company Overview

  • Company Name: CAPTAIN STAG Inc.

  • Representative: Fumio Takanami, Representative Director and President

  • Head Office: Sanjo City, Niigata Prefecture

  • Business Activities: Planning, manufacturing, and sales of outdoor goods and kitchenware

  • URL: https://www.captainstag.net/

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