Amazon Announces “Amazon New Life Sale” from March 6 to March 9, Offering Over 3 Million Items at Special Prices

Amazon to Hold “Amazon New Life Sale” from March 6 to March 9

Amazon has announced that its “Amazon New Life Sale” will take place for four days, from March 6 (Friday) 0:00 to March 9 (Monday) 23:59, 2026. This sale event is open to all customers with an Amazon.co.jp account.

Under the theme “Daily Necessities at Great Prices,” this year’s “Amazon New Life Sale” will offer over 3 million items at special prices, surpassing last year’s 1 million items. Products from a wide range of categories, including furniture, home appliances, daily necessities, food and beverages, fashion, beauty, and Amazon devices, will be featured, primarily those with customer review ratings of 3.5 stars or higher. In a first for the “Amazon New Life Sale,” a “Pre-Sale” will be held for three days, from March 3 (Tuesday) 0:00 to March 5 (Thursday) 23:59.

The “Amazon New Life Sale” aims to provide essential items at more affordable prices for customers preparing for new life stages such as school enrollment, graduation, or employment, as well as those considering lifestyle updates for the new season. Amid ongoing price increases, numerous daily necessities and food items will also be available at discounted prices, offering support to household budgets.

The special page for the “Amazon New Life Sale” (https://www.amazon.co.jp/events/shinseikatsu1) is already showcasing some of the featured products. Customers interested in specific items before the sale can utilize the “Watchlist” feature in the Amazon shopping app to receive push notifications just before a Lightning Deal begins. Amazon states its commitment to supporting customers’ new lives by offering a wide range of products at great prices through sales and campaigns, along with fast and convenient delivery services and a seamless shopping experience.

Point-Up Campaign and Grand Lottery Simultaneously Held

A Point-Up Campaign and a Grand Lottery, offering a chance to win up to 100,000 Amazon Points, will be held concurrently. Customers who enter the campaign during the entry period (February 17, 2026 (Tuesday) 12:00 to March 9, 2026 (Monday) 23:59) and make purchases totaling 10,000 yen (tax included) or more during the shopping period will receive a specified amount of Amazon Points (with expiration dates and limits). Furthermore, participants will be eligible for a grand lottery to win up to 100,000 Amazon Points (limited-time offer).

The Amazon Point redemption includes additional points for Prime members, up to +3% for purchases made with an Amazon Mastercard (including the standard redemption rate), and further point increases for purchases from product categories or specified brands selected for the customer. For detailed information and terms and conditions, please refer to the following pages:

• Campaign Page: https://www.amazon.co.jp/events/pointupcampaign

• Campaign Details: https://www.amazon.co.jp/events/pointupcampaign/2

“New Life Store 2026” Also Open

The “New Life Store 2026” (https://www.amazon.co.jp/newlife), featuring a variety of seasonal products for new life preparations, is open from today until April 30 (Thursday) 23:59. This store gathers popular items useful for new beginnings such as spring moves, school enrollment, advancement, and employment. It offers a wide range of products across themes and categories like “Recommended Spring Home Appliances,” “Furniture, Storage, Tableware,” “Desk Work Preparation,” and “DIY,” enabling customers to quickly and easily find what they need. The store aims to facilitate smooth shopping by showcasing sale items, best-selling rankings, popular products, and essential items by theme and category.

“Curated Daily Deals” Also to Be Held

The “Curated Daily Deals,” offering popular products across various categories, from home appliances to sports goods and baby items, at even better prices for a limited 24-hour period each day, will be held twice from March 7 (Saturday) noon to March 9 (Monday) 11:59 AM. This sale includes popular brands such as Dyson, Logicool G, Pampers, and SALONIA, with discounts of 30% or more off the reference price. Each round is for a limited 24 hours, so customers are encouraged to check daily to enjoy shopping with even more advantageous prices on a diverse lineup of products. Please note that the eligible products will differ in each round.

• Reference price refers to the manufacturer’s suggested retail price or reference retail price presented by the manufacturer, wholesaler, or master distributor to retailers, which is publicly announced in catalogs or printed on the product itself. For details, please refer to “About Displayed Prices” (https://www.amazon.co.jp/gp/help/customer/display.html?nodeId=GQ6B6RH72AX8D2TD).

Schedule:

• Round 1: March 7 (Saturday) noon – March 8 (Sunday) 11:59 AM

• Round 2: March 8 (Sunday) noon – March 9 (Monday) 11:59 AM

*Please note that this sale may end when stock of eligible items runs out, even if the 24-hour period has not passed. Also, the content of the promotion may change without prior notice.

Support for New Beginnings with “Home Appliance & Furniture Installation/Removal Service” and “AR View” Feature

Amazon offers a “Home Appliance & Furniture Installation/Removal Service” for large items such as refrigerators, washing machines, TVs, and furniture. This service involves specialized staff handling everything from delivery to assembly, installation, and removal of unwanted products. Customers can also specify delivery dates and times. This service aims to reduce the burden of transporting and installing furniture and home appliances during new life preparations, helping customers start their new lives smoothly.

For details on fees and eligible products, please check this page: https://www.amazon.co.jp/b?ie=UTF8&node=8133744051. Additionally, for products compatible with Amazon’s “AR View,” customers can visualize how items would look in their actual rooms using a smartphone. This allows for pre-checking the size and compatibility with the room, from furniture and interior items to smaller products. For more details, please refer to this page: https://www.amazon.co.jp/b?ie=UTF8&node=6350135051.

Incorporating Affordable Items into New Life with “Amazon Haul”

Launched last October, “Amazon Haul” offers hundreds of thousands of products, including items under 1,000 yen, providing a wide selection for customers to enjoy shopping. Through Amazon Haul’s dedicated search function, customers can select items for room decoration, tableware, fashion, beauty, and more, enjoying shopping at affordable prices.

“Amazon Haul” can be accessed by typing “Haul” (ホウル) into the search bar of the Amazon shopping app or by selecting “Amazon Haul” from the menu icon.

Make Life More Comfortable with Amazon Prime

“Amazon Prime” is a membership program offering various benefits for shopping and entertainment. Over 200 million Amazon Prime members worldwide enjoy a wide range of benefits and services. Membership is available for an annual fee of 5,900 yen (tax included) or a monthly fee of 600 yen (tax included). Members can enjoy fast and convenient shipping benefits, such as expedited shipping and specified date/time delivery, for tens of millions of eligible items at no additional charge. Other growing benefits include access to Prime Video’s member-exclusive content, Amazon Music Prime with over 100 million songs available in shuffle mode, Prime Gaming, and Prime member-exclusive sales events like Prime Day held worldwide. For more details on Prime and a 30-day free trial, visit https://www.amazon.co.jp/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Amazon Prime, Fulfillment by Amazon (FBA), Amazon Web Services (AWS), Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the products, services, and initiatives pioneered by Amazon. For more information about Amazon, visit Amazon Newsroom (https://amazon-press.jp/) and About Amazon (https://www.aboutamazon.jp/).