Camee Selfie Monitor Surpasses 10,000 Units Shipped, Redefining Selfies with Rear Camera Capabilities

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“Camee” Selfie Monitor Surpasses 10,000 Units Shipped, Revolutionizing Selfies with Rear Camera Capabilities

Camee 10,000 units breakthrough celebration image

The “Camee” selfie monitor, which gained significant popularity on TikTok, has now exceeded 10,000 units in cumulative shipments. This innovative device allows users to take high-quality selfies using their smartphone’s rear camera, a style that has garnered strong support, particularly among the SNS generation who frequently enjoy taking selfies.

TikTok Virality: 2.68 Million Views for “Rear Camera Selfie” Phenomenon

A video showcasing the use of Camee for selfies, prompting reactions like “Wait, are they taking a selfie with the rear camera?”, garnered substantial attention, recording approximately 30,000 likes and 2.68 million views.

For those interested, the viral TikTok video can be viewed here: https://www.tiktok.com/@keiyo367/video/7522731618751073544?is_from_webapp=1&sender_device=pc&web_id=7473294983958087186

Traditionally, selfies have been associated with the lower-quality front camera. However, Camee enables real-time viewing of the rear camera’s feed. This not only ensures overwhelmingly high-quality images but also allows for more diverse and creative selfies, leveraging the depth unique to wide-angle lenses.

Camee before and after comparison showing improved selfies

Solving the SNS Generation’s Desire for “Perfect Group/Taken Photos”

For the current SNS generation, the ability to look good in photos taken by others (他撮り) is a significant aspect of their online presence. Many have experienced the disappointment of receiving unflattering photos despite being in stylish cafes or beautiful scenic locations.

By attaching Camee to the back of a smartphone, users can check their appearance and adjust their poses even when a friend is taking the photo. This reassurance of being able to monitor one’s own reflection during “other-person-shots” is a major reason why Camee has been chosen by 10,000 individuals.

Three Ways to Enhance Your Selfie Experience with Camee

  1. Capture Everything at Cafes, During Travel, and Fan Events
    Weighing only 95g, Camee’s lightweight body can be easily carried anywhere. The rear camera’s wide-angle lens can capture not only the user but also the entire stylish cafe interior or travel scenery without cutting anything out.

  2. Perfect Full-Body Outfits and Group Photos, on Your Own Schedule
    Equipped with a remote control that reaches up to 50m, Camee eliminates the rush of self-timers. Users can capture their best moments at their own pace. It is suitable for solo full-body outfit shots and group photos with friends.

  3. Maintain High Quality Even with Photo Editing Apps
    Using filters and processing in SNS apps often results in a loss of image quality. Camee, however, mirrors the smartphone screen directly, allowing users to verify edits with their favorite apps while shooting with the overwhelmingly clear rear camera. This fulfills the SNS generation’s desire for “filters are a must, but quality is also important,” enhancing the quality of videos and vlogs.

Various usage scenes for Camee, including theme parks, vlogs, and scenic shots

Featured as a “2026 Trend” on Morning TV Show ‘ZIP!’

In January 2026, Camee was introduced as a notable item for the year on Nippon TV’s popular morning program ‘ZIP!’.

During the segment, the innovative style of magnetically attaching Camee to the back of a smartphone to display the rear camera’s feed in real-time was demonstrated. The ability to check composition and facial expressions before shooting garnered significant attention in the studio as a “fail-proof item for guaranteed great photos.” This broadcast has since generated further buzz, especially among the SNS generation.

Available at Major Retailers

Camee store display showing product features and usage scenarios

Camee is currently available for purchase on e-commerce sites like Amazon and Rakuten, as well as at select physical stores including Don Quijote, Hands, Loft, and Bic Camera electronics stores.

Its spread through TikTok videos showcasing “seeing your phone screen from behind” has also drawn attention in physical stores. Customers can pick up the package directly in stores to check the size and design.

Find Camee online at:

KEIYO Official Online Store: https://www.keiyoeng.co.jp/

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