LAMA Store Unveils “4-in-1 Retractable High-Speed Charging Cable” for Mobile Work Era

1-Second Retraction, Smart Charging: A New Proposal for the Mobile Work Era

LAMA Store (Tokyo) has launched the “4-in-1 Retractable High-Speed Charging Cable,” addressing the evolving Japanese lifestyle characterized by the spread of remote work, increased demand for on-the-go productivity, and a preference for energy and space efficiency. This product aims to combine portability with high-output charging capabilities.

A key feature of this cable is its retractable design, allowing for “1-second storage” after use, which helps maintain a tidy bag and desk area. Furthermore, it supports up to PD100W high-speed charging and integrates four types of connectors (Type-C, Lightning, micro-USB) to be compatible with a broad array of devices, including smartphones, tablets, and notebook PCs.

As environmental consciousness and minimalist storage needs grow, this cable is positioned as a new essential item for providing a comfortable and smart charging environment in various settings such as commuting, business trips, travel, cafes, and home offices.

Uninterrupted Charging with PD100W High-Speed Capability

Supporting a maximum output of 100W, the cable can charge not only smartphones but also tablets and notebook PCs. This represents approximately 1.6 times higher output compared to conventional 40W models. This capability is designed to support modern lifestyles where time is often limited, allowing for quick charges before business trips or power top-ups during transit.

Comparative data on charging speed over 30 minutes indicates significant differences:

*The above experimental data are measurements taken using a 40W charger. Results may vary depending on usage environment and device model.

Tangle-Free, Hassle-Free: Smart “1-Second Storage”

Whether before a morning commute, right before a meeting, or while working at a cafe, the retractable design allows for instant, one-touch storage. This feature reduces the frustration of tangled cables in a bag. Additionally, a five-stage length adjustment function enables users to keep their desk tidy with a shorter cable or extend it for distant power outlets, maintaining an organized charging environment.

Consolidate Charging and Data Transfer

Beyond charging, the cable also supports high-speed data transfer, allowing for smooth migration of large files such as photos and videos. By covering multiple uses with a single cable, it helps minimize the number of cables carried, simplifying the mobile setup.

Compact Design for Lighter Daily Commutes

The cable retracts into a compact form, fitting easily into pouches or pockets. It is suitable for various situations, including cafe work, business travel, and emergency bags. This design aims to reduce the burden of carrying items and contribute to a lighter overall experience.

Car-Specific Design for Continued Tidiness on the Go

While in-car charging is convenient, conventional cables can often tangle, fall into footwells, or clutter the gear shift area. The retractable structure of this product allows users to pull out only the necessary length, preventing excess cable from spreading throughout the car. Once finished, it can be instantly retracted with a single touch, keeping the center console area neat and preventing obstruction of vision or operation while driving. This contributes to both safety and peace of mind during daily commutes and long drives.

High-Durability Design for Long-Term Use

Constructed with reinforced materials resistant to bending and pulling, and featuring reinforced connectors, the cable is designed to withstand frequent daily use, such as being put in and taken out of commuter bags or used during business trips. It aims to provide reliable performance over time.

Fits Every Moment, From Daily Life to Business and Travel

This single cable is designed to adapt to the modern lifestyle, which is not bound by location or time. It provides a sense of security, ensuring that users can charge their devices wherever they are, whether during a morning commute, office work, remote work at a cafe, in a hotel or airport lounge during a business trip, or even while traveling by car.

Four Color Options and Compact Design

The cable is available in four colors: White, Black, Blue, and a limited-edition Purple. Users can choose a color that matches their lifestyle or belongings, from classic business-appropriate tones to accent colors that express individuality. The main unit features a compact design with a diameter of approximately 5.7cm and a weight of about 51g, allowing it to fit neatly into pouches or pockets. This design aims to enhance the daily charging experience.

Product Overview

• Product Name: 4-in-1 Retractable Charging Cable

• Regular Price: ¥1,480 (tax included)

• Product Pages:

  • Rakuten: https://item.rakuten.co.jp/la-ma/c100027/

  • Yahoo Shopping: https://store.shopping.yahoo.co.jp/lama/c100764-2.html?clink=lama+701bh3

• Promotion: To commemorate the launch, a special limited-time 20% OFF sale is being held. Please check the sales page for campaign period and details.

About LivelyLife Inc.

LivelyLife Inc. (LivelyLife) started as a shop with three members and has grown into a specialized company handling smartwatches, earphones, smartphone accessories, small home appliances, and outdoor/sports-related items. As of August 2024, the company operates in shopping malls in Japan, Europe, the Americas, and Southeast Asia, serving over 10 million customers. LivelyLife aims to enrich daily life by utilizing the latest technology and providing high-quality products. The company continues to pursue innovation and quality through its own website and online malls.

Company Name: L&L LivelyLife Inc.
Representative: Hidetomo Shida, Representative Director and President
Location: Tachikawa AS Building 3F, 3-1-13 Nishikicho, Tachikawa-shi, Tokyo
TEL: 042-512-8274
URL: https://livelylife.jp/