A New E-commerce Experience Driven by Impulse Buying on TikTok
TikTok Shop offers a unique e-commerce experience that enables users to realistically evaluate products through videos. This allows for an intuitive understanding of usage scenarios, size, and operability, followed by a one-tap purchase. This streamlined “no-hesitation purchase flow” is a distinct feature not found in traditional e-commerce. L&L LivelyLife focuses on video design that conveys product appeal within a short timeframe to maximize conversion rates.
Currently Popular Items
Foldable Keyboard
The functionality that transforms any outdoor location into an office has been well-received. This keyboard features compact storage and one-touch deployment, supporting smartphones and tablets via Bluetooth connection. It is ideal for work during business trips, at cafes, or while commuting. Videos demonstrating its use, such as “Working on the Shinkansen” and “Real Use at a Cafe,” have gone viral on TikTok, leading to a surge in purchases.
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Rakuten Product Page: https://item.rakuten.co.jp/livelylife/t301939/
Smartwatch
The extensive features available at its price point have generated considerable buzz. This smartwatch offers health management functions (heart rate, sleep, step tracking) and notification features (LINE, incoming calls, etc.). It also boasts a long-lasting battery for daily use. TikTok videos such as “1-day review” and “cost-performance verification” have spread widely, leading to an increasing number of positive reviews, particularly for first-time smartwatch users.
Operational Strategy to Maximize “Video to Purchase” Flow
L&L LivelyLife is accelerating sales growth through the following strategies:
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Creating short videos optimized for sales, designed to captivate viewers within the first three seconds.
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Developing empathy-driven content that emphasizes usage scenarios.
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Engaging in immediate appeals through comments and live streams.
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Offering TikTok exclusive pricing and coupons to enhance purchase intent.
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Utilizing live streams for “on-the-spot limited sales” and “inventory countdown displays” to strongly encourage purchases.
Check Daily on the Official TikTok Account
The official TikTok account features daily video introductions of popular products. Purchases can be made directly via in-video links or from the profile page. It is recommended to check for desired items before they sell out, as the moment of desire is the opportune time to buy.
Future Developments
Future plans include:
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Weekly regular TikTok live streams.
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Expanded collaborations with Japanese influencers.
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Introduction of new products aligned with seasonal trends.
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Development of TikTok exclusive models and pricing.
By combining compelling videos with popular products, L&L LivelyLife aims to create new hit products originating from TikTok.
Company Overview
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Company Name: L&L LivelyLife Co., Ltd.
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Representative: Hidetomo Shida, Representative Director and President
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Location: Tachikawa AS Building 3F, 3-1-13 Nishikicho, Tachikawa-shi, Tokyo
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TEL: 042-512-8274
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Official Website: https://livelylife.jp/
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TikTok SHOP: LivelyLife
L&L LivelyLife Co., Ltd., established in 2015, is a lifestyle technology company. It plans and sells smartwatches, wireless earphones, smartphone accessories, and small home appliances. The company primarily operates across major e-commerce platforms such as Rakuten, Amazon, and Yahoo Shopping, and has expanded its sales into international markets including Europe, America, and Southeast Asia. As of August 2024, the company has served over 10 million customers.
