- Makuake’s Home Appliance & Gadget Sector Sees Significant Growth in 2025, AI Products Surge 3.5x
- Overview of Growth
- Top 3 Projects by Purchase Amount in 2025
- Surge in AI-Related Products
- Why Home Appliance & Gadget Businesses Choose Makuake
- Voice of a Large Project Creator
- Currently Running Project
- Makuake Service Overview
- Makuake, Inc. Company Profile
Makuake’s Home Appliance & Gadget Sector Sees Significant Growth in 2025, AI Products Surge 3.5x
Makuake, an online crowdfunding service for new products and experiences, announced that its home appliance and gadget category reached over 430,000 cumulative supporters. In 2025, the total purchase amount for this category grew 1.5 times compared to the previous year, with a significant increase in projects raising over 100 million yen.
Overview of Growth
Since its launch in 2013, Makuake has featured numerous products incorporating new technologies and functionalities. The home appliance and gadget genre has consistently garnered strong support from backers. Compared to 2024, the cumulative number of supporters in this genre surpassed 430,000, and the total purchase amount expanded 1.5 times, demonstrating the platform’s continued growth.
The number of large-scale projects with high total purchase amounts also increased, with a notable rise in both projects exceeding 10 million yen and those surpassing 100 million yen.
Top 3 Projects by Purchase Amount in 2025
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AINOTE 2 AI Smart Notebook: Brand’s Thinnest Ever, Elevating Productivity to New Dimensions
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Purchase Amount: 468,752,360 yen
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Supporters: 6,789 people
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LiberNovo Omni: Automatically Adjusting Electric Work Chair, Ranked No. 1 Historically
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Purchase Amount: 467,054,520 yen
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Supporters: 4,760 people
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cado STEM 500H: Auto-Clean Humidifier with Heating Sterilization, Maintenance-Free for One Season
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Purchase Amount: 191,288,932 yen
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Supporters: 7,136 people
Surge in AI-Related Products
In recent years, with advancements in AI technology, home appliances and gadgets have evolved beyond simple tools to become “agents” that learn user habits and propose optimal solutions. On Makuake, a growing number of AI-powered products, such as the “AINOTE 2 AI Smart Notebook,” have gained significant support.
Compared to 2024, the total purchase amount for AI-related products (defined as projects with “AI” independently in the title) surged 3.5 times, and the number of supporters increased 3.3 times. The average purchase price for these products is also on an upward trend, indicating high expectations for high-value-added products.
Beyond intelligent assistance from AI, products focusing on “Menpa” (mental performance) and “Spepa” (space performance) are also gaining traction. Products that physically resolve daily challenges such as cleaning effort, space constraints, and health management are becoming essential elements of modern lifestyles.
Why Home Appliance & Gadget Businesses Choose Makuake
Based on feedback from project creators, the main reasons home appliance and gadget businesses utilize Makuake include:
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Building Track Record and Market Validation Before General Release
Typically, the general release of new products involves significant upfront investment risks for inventory and promotion. By leveraging Makuake, businesses can visualize supporter and media feedback before launch. The data and insights gained can then be utilized for subsequent general sales. -
Dedicated Support from Expert Curators
Virtually all projects on Makuake receive dedicated support from specialized curators. These curators offer advice leveraging their expertise in various fields such as product development, marketing, creative design, and entry into the Japanese market, aiming to support project success. -
Supporter Community Highly Sensitive to Latest Technologies
Makuake attracts a large community of supporters with a keen interest in home appliances and gadgets. These supporters are not merely consumers but often possess deep knowledge of trends and cutting-edge technologies. There are numerous instances where supporters provide ideas for product improvement and lead community formation after general release, becoming partners in brand growth.
Voice of a Large Project Creator
iFLYTEK JAPAN AI SOLUTIONS Inc.
“We strategically utilize Makuake not just as a sales channel, but to create a new category in the Japanese market. We carefully communicate the product concept and leverage feedback from early backers for brand development. Constructive feedback from technology-savvy supporters sometimes guides our software updates. Furthermore, the precise advice from curators plays a crucial role for overseas brands to connect deeply with Japanese users. We are confident that our achievements on Makuake serve as a strong testament of credibility for subsequent mass retailers and e-commerce expansion.”
Currently Running Project
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iFLYTEK AIWATCH: Traditional Watch x AI Efficiency Management. Business-Specialized Watch
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Purchase Amount: 124,678,270 yen
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Supporters: 3,620 people (as of noon, February 10, 2026)
Makuake plans to continue expanding its range of home appliance and gadget products to deliver new value to supporters. By connecting creators’ passion for their products with supporters’ enthusiasm for “this is what I’ve been waiting for!”, the service aims to realize its vision: “a world where what should be born is born, what should spread spreads, and what should remain remains.”
Makuake Service Overview
Service Name: Makuake, the crowdfunding service for new things and experiences.
Makuake is a crowdfunding service where project creators announce new products and services with their development stories, and supporters can pre-purchase them with a sense of support. It is utilized by businesses across Japan through collaborations with approximately 100 financial institutions nationwide. It also partners with domestic and international distribution partners to support businesses in expanding even after their projects conclude. As a platform, Makuake is dedicated to improving product offerings and developing new features to enhance convenience and satisfaction for both project creators and supporters.
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Web URL: https://www.makuake.com/
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Android App: https://play.google.com/store/apps/details?id=com.ca_crowdfunding.makuake_android
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Makuake Listing Guide Page: https://lp-mk-2.makuake.com/
Makuake, Inc. Company Profile
Representative: Ryotaro Nakayama, Representative Director and President
Headquarters: Aobadai East Building 1F, 3-1-12 Aobadai, Meguro-ku, Tokyo 153-0042, Japan
Established: May 1, 2013
Business Activities: Operation of “Makuake,” a crowdfunding service for new things and experiences; “Makuake Insight,” a research service for businesses leveraging consumer feedback and data; and general sales support services such as “Makuake STORE” and “Makuake STORE for EC Mall.”
