Peak Design Launches First Mobile Strap Series Featuring Revolutionary Micro Anchor System

Smartphones

Innovative Micro Anchor System

Hands attaching a strap to a camera

The standout feature of this new series is the newly developed connection system, the “Micro Anchor.” This system evolves Peak Design’s renowned camera connector, “Anchor Links,” into a miniature size optimized for mobile devices.

Each Micro Anchor weighs a mere 0.04g and features an ultra-fine 1mm diameter cord. Despite its compact appearance, designed not to detract from device aesthetics, each connection point boasts an impressive load capacity of approximately 23kg.

The cord incorporates the brand’s traditional layered safety design, where an internal red core becomes visible when the cord is worn, indicating it’s time for replacement. Attachment and detachment are intuitive and smooth, and the connector includes a swivel mechanism to prevent strap twisting, ensuring a stress-free user experience.

Compatible Devices

The Micro Anchor system is optimized for smartphones and a wide range of Everyday Carry (EDC) items.

  • Smartphone Cases: It is compatible with all Peak Design smartphone cases and can be directly attached to third-party cases with strap holes. With the included “Mobile Strap Adapter,” it supports almost all commercially available cases, provided the charging port area at the bottom is fully covered.

Person with smartphone and AirPods case on a strap

  • Cameras: The system is also highly compatible with premium compact cameras such as the RICOH GR series and small film cameras. To prevent cord abrasion from sharp strap attachment points, connection via triangular or round rings is recommended. For heavier equipment like mirrorless or DSLR cameras, the traditional camera-specific Anchor Links should be used.

Person walking on a gravel path with a compact camera

  • Everyday Items: It is also useful for quickly carrying essential small items like keys, earphone cases such as AirPods, and compact wallets.

Person holding a smartphone and a pouch with a neck strap

Uncompromising Craftsmanship and Sustainability

As a member of “1% for the Planet,” Peak Design is committed to creating durable, “lifetime” products that minimize environmental impact and are not disposable. All strap products are covered by the brand’s Lifetime Warranty, a testament to their quality.

More details on the Peak Design warranty policy can be found here: https://www.ginichi.co.jp/peakdesign-warranty-policy/

Strap Product Lineup

The series features specially designed ropes that achieve an exquisite balance of strength, comfort, and appropriate elasticity. Three simple and versatile models are available to complement daily outfits.

Mobile Crossbody Multi-Strap

Peak Design Mobile Crossbody Multi-Strap product shot

Price: 12,100 JPY (incl. tax)

The Mobile Crossbody Multi-Strap is a versatile strap designed to carry not only smartphones but also keys and other small items. Its unique aluminum carabiner securely locks up to three Micro Anchor housings. Length adjustment is remarkably smooth thanks to the glass fiber-reinforced nylon slider.

Man using a small camera outdoors

Woman with a smartphone on a strap in a city street

Carabiner and EDC items attached to a jacket

Specifications:

  • Colors / Model Number / JAN Code:

    • Black / M-CPS-M-BK-1 / 0850075812349

    • Ocean / M-CPS-M-DS-1 / 0850075812363

  • Length: Approximately 90 – 168 cm (including Micro Anchor)

  • Rope Diameter: 7 mm

  • Weight: 50 g (excluding Micro Anchor)

  • Included: Micro Anchor × 4, Micro Anchor Housing × 3, Mobile Strap Adapter × 1

Components of the Mobile Crossbody Multi-Strap

Available at Gin-ichi Online Shop: https://www.ginichi.com/shop/g/g25770/

Mobile Crossbody Strap

Peak Design Mobile Crossbody Strap product shot

Price: 9,900 JPY (incl. tax)

The Mobile Crossbody Strap is a simple two-point shoulder strap that offers a clean aesthetic. Its accessory loop allows for conversion to a single-point attachment or for tidily securing the strap against the body when the device is removed.

Man wearing a blue Nikon COOLPIX digital camera

Woman with a smartphone on a strap in an autumn setting

Man with binoculars, showing strap usage

Specifications:

  • Colors / Model Number / JAN Code:

    • Black / M-CPS-BK-1 / 0850075812424

    • Ocean / M-CPS-DS-1 / 0850075812448

  • Rope Diameter: 7 mm

  • Length: Approximately 88 – 164 cm (including Micro Anchor)

  • Weight: 51.6 g (excluding Micro Anchor)

  • Included: Micro Anchor × 3, Mobile Strap Adapter × 1

Components of the Mobile Crossbody Strap

Available at Gin-ichi Online Shop: https://www.ginichi.com/shop/g/g25773/

Mobile Cuff

Peak Design Mobile Cuff product shot

Price: 6,050 JPY (incl. tax)

The Mobile Cuff is a wrist strap designed to protect devices from accidental drops. It features a safety mechanism that tightens the loop when the hand slips. An aluminum stopper allows users to preset the minimum size to fit their wrist.

Man wearing an iPhone on a wrist strap

Man photographing with a smartphone on a wrist strap

Man with a compact camera and wrist strap

Specifications:

  • Colors / Model Number / JAN Code:

    • Black / M-WPS-BK-1 / 0850075812356

    • Ocean / M-WPS-DS-1 / 0850075812370

  • Rope Diameter: 5 mm

  • Length: Approximately 20 cm (at shortest)

  • Weight: 10.3 g (excluding Micro Anchor)

  • Included: Micro Anchor × 2, Mobile Strap Adapter × 1

Components of the Mobile Cuff

Available at Gin-ichi Online Shop: https://www.ginichi.com/shop/g/g25774/

Accessory Product Lineup

Convenient accessories are also being released simultaneously and can be purchased separately to suit various needs.

Mobile Strap Adapter

Peak Design Mobile Strap Adapter product shot

Price: 2,200 JPY (incl. tax)

The Mobile Strap Adapter converts existing smartphone cases to be compatible with the Micro Anchor system. It can be used with third-party cases where the charging port area is fully covered. At just 1mm thick, it fits discreetly within the case.

Mobile Strap Adapter in a smartphone case

Specifications:

  • Color: Black

  • Model Number: M-SA-BK-1

  • JAN Code: 0850075812417

  • Size (Body): H6.4 × W5.7 × D0.1 cm

  • Weight: 1.4 g

Available at Gin-ichi Online Shop: https://www.ginichi.com/shop/g/g25777/

Mobile Micro Anchor 3-Pack

Peak Design Mobile Micro Anchor 3-Pack product shot

Price: 3,300 JPY (incl. tax)

The Mobile Micro Anchor 3-Pack is a set of three replacement Micro Anchors and housings for Peak Design mobile straps. They can be directly attached to Peak Design smartphone cases or third-party cases with strap holes. This pack is convenient for users who wish to use a single strap with multiple devices, such as smartphones, compact digital cameras, earphone cases, or ID cards. Each Micro Anchor has a load capacity of approximately 23kg.

Micro Anchor attached to a smartphone case

Specifications:

  • Color: Black

  • Model Number: M-3PK-BK-1

  • JAN Code: 0850075812400

  • Load Capacity (per Micro Anchor): Approximately 23 kg

  • Length (Micro Anchor only): 4.8 cm

  • Weight (per Micro Anchor): 0.04 g

  • Package Contents: Micro Anchor × 3, Micro Anchor Housing × 3

Available at Gin-ichi Online Shop: https://www.ginichi.com/shop/g/g25776/

Sales Area

These products are available at Peak Design Tokyo (Ginza), authorized retailers nationwide, and online shops.

  • For operating days and hours of Peak Design Tokyo (Ginza), please check the shop’s X (formerly Twitter) account: https://x.com/PeakDesignTokyo

For other Peak Design products and details on authorized retailers, please visit the official Japan brand site: https://www.peakdesign-japan.com/

Important Note Regarding Counterfeit Peak Design Products

Recently, counterfeit (fake) Peak Design products have been identified circulating and being offered for sale on online retail sites and internet auctions. These counterfeit products do not meet Peak Design’s quality standards, compromising performance and safety, and potentially causing harm to customers. To ensure safe use, customers are strongly encouraged to purchase Peak Design products exclusively from authorized retailers.

Further information on this matter is available on the Gin-ichi website: https://www.ginichi.co.jp/information/topics/43647/

About Peak Design

Peak Design logo

In 2010, Peak Design burst onto the global photography scene after successfully raising funds on Kickstarter in the United States. The “Capture” product, which emerged from this endeavor, was a groundbreaking solution conceived by founder Peter Dering to address frustrations with outdoor photography. Supported by funding from people worldwide facing similar challenges, it successfully became a product. Today, Capture has undergone multiple upgrades and is cherished by outdoor photographers and enthusiasts globally. The company has since introduced high-quality and innovative camera straps, camera bags, and the revolutionary “Travel Tripod,” earning a large following with its development capabilities and attention to detail. Continuously striving for innovation, Peak Design expands its reach into various fields, including travel bag series and smartphone accessories.

Woman with camera gear and sustainability logos

About Gin-ichi Corporation

Company Name: Gin-ichi Corporation
Established: April 5, 1960 (Founded April 1958)
Business Activities: Import and sales of imaging equipment (photography, video, film), rental of imaging equipment, design and construction of shooting studios and darkrooms, sales of digital photography and DTP systems.
Website: https://www.ginichi.co.jp/

Gin-ichi Corporation is the exclusive general agent for Peak Design products in Japan. Peak Design products are available at leading camera stores nationwide, authorized dealers, and the Gin-ichi Online Shop.

  • AirPods is a trademark of Apple Inc.

  • The information contained in this press release is current as of the announcement date and is subject to change without prior notice.

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