“A Gift for Explorers”: R1’s Proposed Lifestyle
QicoBay believes that truly good design extends beyond mere aesthetics; it must inspire consistent use. This philosophy led to the creation of the R1. As a concept series built around mechanical structure and retro-future aesthetics, the R1 is designed for individuals who appreciate novelty, intricate details, and a personal sense of style. The core idea behind the R1 is to be a “future personal device” that is not hidden away in a drawer but displayed and naturally integrated into daily life.
R1’s Three Core Points: Making Oral Care More “Personal”
1. Retro-Future Mechanical Aesthetics
More like a “personal device” than a “floss tool”
Drawing inspiration from retro-future design, the R1 features a strong mechanical feel, metallic details, and dial-like symbols that evoke the immediate desire to operate a sophisticated device. The intention was to create a stylish tool that users would want to display on their desks, carry with them, and actively use, rather than a conventional flosser.
2. Unique Design and Experience
“Movement” and “Tactile Feel” convey the “difference” instantly
Many oral care products face the challenge of being perceived as tedious at the moment of use, despite their effectiveness. The R1 addresses this by designing an intuitive structure that makes the act of flossing inherently pleasant. The sequence of pressing, sliding, and storing transforms into an experience akin to operating a personal device. This design aims to make flossing a comfortable, continuous habit rather than a self-imposed task.
3. Health and Sustainability, Made Cooler
Transforming “doing what’s right” into a “statement” rather than a burden
QicoBay believes that two factors are essential for long-lasting health habits: ease of use and the desire to continue using. The R1 is more than just a product; it represents QicoBay’s vision for a future lifestyle. By being cool, personal, and desirable, it seamlessly integrates into daily life, encouraging consistent use. This approach redefines health from something to “work hard at” to something that can be chosen effortlessly. QicoBay also prioritizes designing oral care to be more sustainable, aiming to reduce waste and create systems that are easy to maintain through superior design, rather than requiring forced sacrifices.
These three core principles of the R1 aim to upgrade oral care from a mere tool to a style device that is instantly desirable, enjoyable to use, and easy to maintain as a habit.
Experience R1 at Tokyo International Gift Show Spring 2026
QicoBay will officially debut the R1 series at the Tokyo International Gift Show Spring 2026. Attendees are invited to experience the product’s details and user experience firsthand at the venue.
-
Dates: February 4 (Wednesday) – 6 (Friday), 2026
-
Location: Tokyo Big Sight
-
Booth: East 5 T12-08
About QicoBay
QicoBay is an oral care brand focused on design and sustainability. The brand’s mission is to transform daily habits into something more comfortable, beautiful, and sustainable.
Official Website: https://www.qicobay.com
For further details, please contact BD@QicoBay.com.
