SB C&S Relaunches “ToreToku! SoftBank SELECTION” Online Shop, Shifting to an Experience-Proposal Model

SB C&S Revamps “ToreToku! SoftBank SELECTION” Online Shop for an Enhanced Experience-Proposal Model

SB C&S Revamps “ToreToku! SoftBank SELECTION” Online Shop for an Enhanced Experience-Proposal Model

Tokyo, Japan – March 25, 2026 – SB C&S Corporation, a provider of global IoT products and smart home appliances, announced today the complete renewal of its official technology product direct sales site, “ToreToku! SoftBank SELECTION.” The revamped site, launched on March 25, 2026, transitions from a conventional “product catalog type” to an “experience-proposal type” e-commerce platform, aiming to offer customers a richer experience through technology.

This renewal introduces a new concept: “Beyond convenience, warm moments.” It enhances navigation to help users discover products and usage methods based on their lifestyle scenarios and adds a review function to address pre-purchase concerns. The goal is to strengthen the value of the site experience.

Background of the Renewal

In recent years, the expansion of e-commerce has coincided with increasing cashless transactions. However, for technology products like IoT devices and smart home appliances, consumers often face anxieties such as “not being able to visualize actual use” or “worrying about whether they can master the product.” Through this renewal, SB C&S aims to improve site convenience and become a “hub for lifestyle value creation” by clearly proposing optimal products and usage methods tailored to each customer’s needs. The company is committed to continuously providing experiences that enrich daily life through technology, making “ToreToku!” an indispensable part of their customers’ routines.

New Concept: “Beyond convenience, warm moments.”

“ToreToku!” seeks to deliver not just a convenient platform, but experiences that lead to “warm moments” in daily life, such as:

Making family time warmer
Supporting new personal challenges
Ensuring peace of mind for loved ones

By clearly communicating the functional value of technology as concrete experiential value in daily life, the site proposes a richer future lifestyle.

Key Renewal Points for an Experience-Proposal Model

UX (User Experience) Refresh: Experience Design for Story Discovery
The site has shifted from a “product catalog type,” which merely lists products, to an “experience-proposal type” where users can discover and imagine their own lifestyle stories. It implements intuitive operability and navigation that allows users to explore ideal lifestyles from various life scenes.
Content Enhancement: Featured and Experiential Content for Inspiration
The site will feature engaging, story-driven content. It will address everyday “minor dissatisfactions” by presenting solutions alongside emotional benefits (joy, peace of mind, comfort), thereby proposing an improved quality of life beyond product purchase. Through articles based on experiences (experiential content) and articles introducing product appeal, usage tips, and trivia (featured content), the value of digital products will be clearly conveyed even to those unfamiliar with them.
Implementation of Review Posting Function: Resolving Pre-Purchase Concerns and Improving Services
A review posting function has been implemented to publish reviews from actual purchasers. This aims to help alleviate customers’ pre-purchase anxieties and will also be utilized by SB C&S for service improvements. (The review posting function will be gradually reflected after March 25.)
Logo Refresh: Clearly Expressing the Shift to an Experience-Proposal Model
In conjunction with this renewal, the “ToreToku!” logo has been redesigned. This aims to create a brand expression that is easily understandable to customers, aligning with the refreshed site experience.

SB C&S will continue to enhance the functions and content of its experience-proposal site under the concept of “Beyond convenience, warm moments,” aiming to be a partner that supports the daily lives of consumers.

PayPay Coupon Campaign Underway

“ToreToku!” is currently running a PayPay coupon campaign until March 30. During the campaign period, customers who obtain a coupon via the PayPay app and use PayPay for payment at the “ToreToku!” main store will receive up to 20% of their payment amount back in PayPay points (maximum 1,000 points per transaction, limited to once per user).

Campaign Overview:

Period: Until Monday, March 30, 2026
Content: Up to 20% point還元 (point reduction) on payments made with PayPay.
Maximum Grant: 1,000 points per transaction.
Usage Limit: One coupon use per person.

Note: Customers must obtain the coupon via the PayPay app before making a PayPay (online payment) transaction. Payments of 1 yen or more (tax included) are eligible. Points will be granted as PayPay points at a later date and cannot be withdrawn or transferred. Accessing from a PC will redirect to the PayPay app download page. The campaign may end before the stated period if the total coupon grant limit is reached. For details, please check the coupon details screen within the PayPay app. Campaign details are subject to change without prior notice. For full details, please visit the “ToreToku! SoftBank SELECTION” official website.

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