Vermicular to Make Debut Exhibition at Ambiente 2026, World’s Largest International Trade Fair

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Vermicular Debuts at Ambiente 2026, Showcasing Innovative Cookware for Global Expansion

Aichi Dobby Inc., headquartered in Nagoya, Aichi Prefecture, Japan, is scheduled to make its inaugural appearance at Ambiente 2026, the world’s largest consumer goods trade fair, held in Frankfurt, Germany, from February 6 to 10, 2026. This marks the first overseas exhibition for the company’s cast iron enamel cookware brand, VERMICULAR. The exhibition will feature all flagship products, including cast iron enamel pots and concept models of new products slated for release this year, as part of an initiative to strengthen global expansion.

Vermicular products

Additionally, Vermicular’s cast iron enamel pot, the “Oven Pot 2,” has been selected for the prestigious “Ambiente Trends 26+” special exhibition. This exhibit, curated by the internationally renowned German design studio Bora Herke Palmeisan, highlights products that symbolize the lifestyles and values of 2026. Selection for this exhibition is a significant honor, reserved only for products that receive high acclaim for their contemporaneity, philosophy, and manufacturing perfection. The Vermicular Oven Pot 2 will be showcased in Hall 4.1.

Background of Ambiente 2026 Exhibition

Ambiente is a global trade fair that brings together the latest trends in kitchen and dining, living, and gift sectors, attracting over 100,000 visitors from more than 160 countries. Vermicular operates under the brand slogan “Live with hand-cooked meals,” delivering the joy of daily home cooking through Japanese craftsmanship. The brand’s participation in Ambiente aims to extend the “food experience value starting from tools” proposed by Vermicular to a wider range of countries and regions.

Vermicular will exhibit within the “JAPAN STYLE” area, a curated project designed to present high-value products reflecting unique Japanese aesthetics, lifestyle culture, and traditional techniques to a global audience.

Currently, Vermicular products are available in six countries and regions: the United States, China, Hong Kong, Taiwan, South Korea, and the Philippines. This exhibition is part of an effort to expand into the European market, which is the birthplace of cast iron enamel pots. The goal is to broadly disseminate the brand’s value through new partnerships in the region.

Exhibition Lineup

VERMICULAR OVEN POT 2

VERMICULAR OVEN POT 2

This cast iron enamel pot is designed for enhanced deliciousness and innovative ease of use. Vermicular’s unique 0.01mm airtight seal between the lid and body enables “waterless cooking.” The proprietary enamel coating improves stir-frying and searing performance. The new “Waterless Bake” cooking method, which combines searing with waterless cooking, is expected to bring ingredients to a new level of flavor.

VERMICULAR RICEPOT

VERMICULAR RICEPOT

Developed with the aim of being the “world’s most delicious rice cooker,” the Ricepot combines an evolved cast iron enamel pot specifically for rice cooking with an ideal heat source to deliver the taste of pot-cooked rice. It also offers exceptional cooking versatility, including waterless cooking, stewing, stir-frying, sautéing, low-temperature cooking, steaming, fermenting, bread baking, and oven cooking, all with optimal heat control.

VERMICULAR FRYING PAN

VERMICULAR FRYING PAN

This frying pan was developed to be the “world’s best for concentrating the inherent flavors of ingredients.” Its combination of newly developed enamel and high-heat-retention cast iron instantly evaporates excess moisture, concentrating umami. Simple heating can transform everyday home-cooked meals. It is designed to be thin and lightweight, making it easy for anyone to handle.

VERMICULAR YUKIHIRA

VERMICULAR YUKIHIRA

The Vermicular Yukihira is a cast iron enamel yukihira pot based on the concept of “searing ingredients and mastering simmering.” Its hammered finish provides excellent thermal efficiency, and its unique instant evaporation performance allows for ideal short-time heating. When used with a drop lid made of the same material, ingredients can be steamed while seared, locking in flavors for a remarkably delicious home-cooked experience.

In addition to these products, tableware and other new flagship products that are expected to lead the Vermicular brand in the future will also be on display.

Ambiente 2026 Event Details

About Aichi Dobby and VERMICULAR

Aichi Dobby, founded in 1936 in Nagoya, Aichi Prefecture, is a long-established casting manufacturer. In 2010, the made-in-Japan cast iron enamel pot “Vermicular” was born from the desire of the third-generation brothers to “create the world’s best products from a small town factory.” With the brand slogan “Live with hand-cooked meals,” Vermicular aims to share the joy of a life with hand-cooked meals worldwide through the lifestyle of enjoying the inherent taste of ingredients.

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