Xiaomi Fan Festival Highlights
Special Sale
Xiaomi’s official website mi.com and Xiaomi Stores will offer a wide range of popular products across categories such as smartphones, tablets, wearables, audio, home appliances, and smart home devices at special limited-time prices. Early bird discounts and early purchase benefits for new products, including the Xiaomi 17 Ultra released in March, will continue until April 6 (Monday).
Daily Lottery Campaign on Official SNS
A daily lottery campaign will be held on official social media channels, offering a chance to win reissued versions of commemorative magnets that were distributed only on the opening day of each Xiaomi Store. On the final day of this lottery campaign, Xiaomi Fans who have already collected multiple opening commemorative magnets will have the opportunity to complete their collection of all store-specific magnets (as of April 10). For detailed participation instructions, please check the official social media channels.
Xiaomi Store Fan Festival Lottery
A lottery event will be held at all Xiaomi Stores on April 4 (Saturday) and April 5 (Sunday), offering chances to win opening commemorative magnets and special commemorative gifts.
Participation conditions are as follows:
- Customers who purchase eligible products totaling 10,000 yen (tax included) or more and add the official LINE account of each store as a friend will receive one lottery entry.
- Additionally, customers who follow the official “Xiaomi Japan” and “Xiaomi Store Japan” social media accounts and repost the specified post will receive one additional lottery entry.
At the Xiaomi Store AEON Mall Kawaguchi, a special campaign will also be held to celebrate its first anniversary, offering a chance to win reissued commemorative magnets from other stores.
mi.com Exclusive Benefits
- Login Bonus: From March 27, 2026 (Friday) 0:00 to March 30, 2026 (Monday) 23:59, a login bonus campaign will be active. Logging in daily can earn up to 500 Mi Points. Furthermore, continuous logins until March 30 (Monday) will grant a special coupon.
- New Member Benefit: From March 27, 2026 (Friday) 0:00 to April 10, 2026 (Friday) 23:59, new members who register and download the app for the first time will receive double Mi Points.
- Purchase Benefit: From April 4, 2026 (Saturday) 0:00 to April 5, 2026 (Sunday) 23:59, customers who purchase eligible products (excluding smartphones and tablets) totaling 25,000 yen (tax included) or more, or 50,000 yen (tax included) or more, will receive special gifts.
- Special Lottery: During the Xiaomi Fan Festival, a special lottery campaign will be held, offering a chance to win Google Play gift codes worth up to 5,000 yen.
*Benefit details and conditions may change without prior notice. Please refer to the terms of use for more information.
Special Sale: Key Products (Examples)
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Smartphones
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REDMI Note 15 Pro 5G: This durable smartphone combines battery longevity and water/dust resistance, making it reliable for extended use. Its titanium-grade structure offers high durability, capable of withstanding falls from 2.5 meters, and its high water and dust resistance ensures safe use in harsh environments.
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Xiaomi 15T Pro: Equipped with an advanced Leica co-developed triple camera system, this high-end model provides an inspiring photography experience, allowing users to capture moments regardless of the shooting environment or distance. Enhanced AI features, powered by a flagship-grade high-performance chip, boost efficiency in daily life and work tasks such as information gathering, organization, and translation, while also simplifying image and video generation. With the largest 5500mAh battery in the Xiaomi T series, offering long-lasting power, and Osaifu-Keitai (mobile payment) functionality for Japan, the Xiaomi 15T series delivers peak performance in all situations.
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Tablets
- Xiaomi Pad Mini: This compact tablet is designed to fit in one hand, making it easy to continue work on the go and reducing the hassle of frequent charging. It features an 8.8-inch display, a large 7,500mAh (typ) battery, 67W HyperCharge, and high processing performance thanks to the MediaTek Dimensity 9400+ (cutting-edge 3nm process). It also boasts a high-definition 3K clear display with a smooth refresh rate of up to 165Hz.
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Wearables
- Xiaomi Smart Band 10: This smart band combines a stylish design with excellent cost performance. It features a 1.72-inch AMOLED display with ultra-thin, symmetrical bezels for improved visibility and includes personalized guidance for sleep management. With a battery life of up to 21 days, a smooth operating experience, and a choice of accessories, it seamlessly integrates into daily life.
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Mobile Batteries
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TVs and Monitors
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Smart Home Appliances
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Xiaomi Cordless Vacuum Cleaner P30: This model maintains a lightweight design and cordless convenience while offering powerful suction of up to 22,000Pa, effectively capturing dust. Its battery allows for up to 40 minutes of cleaning, sufficient for an entire home.
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REDMI Buds 8 Lite: These truly wireless earbuds offer active noise cancellation at an affordable price point, aiming for superior quietness and sound quality. They feature wide-band ANC up to 42dB and dual-microphone AI noise reduction for clear calls. Other features include a 12.4mm titanium diaphragm driver, up to 36 hours of playback, and EQ customization support.
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Other Sale Information
Amazon New Life Support Campaign
Smartphones will be up to 30% off, wearable products up to 25% off, and other home appliances and smart home products up to 36% off, among other special prices.
Period: March 31, 2026 (Tuesday) 00:00 – April 6, 2026 (Monday) 23:59
Rakuten Shopping Marathon / Super Sale
Smartphones will be up to 10% off, wearable products up to 25% off, and other home appliances and smart home products up to 36% off, among other special prices.
Period: April 4, 2026 (Saturday) 00:00 – April 11, 2026 (Saturday) 23:59
About Xiaomi Japan
Xiaomi Technology Japan Co., Ltd. (Xiaomi Japan) entered the Japanese market in December 2019 as Xiaomi’s local subsidiary in Japan. Since then, it has sold numerous cutting-edge smartphones and IoT products globally. Xiaomi Japan has expanded into the carrier market in 2020 in addition to the SIM-free market, promoting localization alongside its global product strength. With a wide range of products from flagship to entry-level models, it meets diverse consumer needs. In IoT products, Xiaomi Japan has launched a variety of smart home products across numerous categories, including wearables like smart bands and smartwatches, truly wireless earphones, AV products like Xiaomi TV, and robot vacuum cleaners.
About Xiaomi
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Guided by its vision of “making friends with users and being the coolest company in the hearts of users,” Xiaomi continuously pursues innovation, high-quality user experience, and operational efficiency. The company consistently manufactures excellent products at honest prices to enable everyone around the world to enjoy a better life through innovative technology. Xiaomi is one of the world’s leading smartphone companies. In September 2025, the monthly active users (MAU) of its proprietary firmware reached approximately 741.7 million globally. The company has also established a world-leading consumer IoT (AI+IoT) platform, with over 1.0355 billion smart devices (excluding smartphones, laptops, and tablets) connected to its platform as of September 30, 2025. In October 2023, Xiaomi upgraded its strategy with the concept of “Human×Car×Home,” aiming for a smarter ecosystem that seamlessly integrates personal devices, smart home products, and electric vehicles. Xiaomi always values its users and provides a more comprehensive and seamless product experience. Currently, Xiaomi products are sold in over 100 countries and regions worldwide. In July 2025, Xiaomi entered the “Fortune Global 500” for the seventh consecutive year, ranking 297th.
