New Year, New Luck with “Fukubukuro”
A highlight of the “Amazon Hatsuuuri” is the launch of hundreds of “Fukubukuro” (lucky bags) starting January 3, 2026 (Saturday) at 9:00 AM. These lucky bags will offer a variety of seasonal products at attractive prices, including Amazon.co.jp exclusive bags, fashion items, cosmetics, beauty appliances, sports goods, and gourmet selections. Both “contents-known” and “contents-unknown” Fukubukuro will be available, offering a fun way to start the new year with a surprise.
Explore “Fukubukuro” options here
Refresh Your Home and Wardrobe with Special Sales
To support customers looking to refresh their living spaces or personal style for 2026, Amazon will also host a “Large Home Appliances/Furniture Sale” and a “Premium Brand Fashion Sale.” The large home appliances and furniture sale will feature a wide selection of refrigerators, washing machines, televisions, and certain furniture items at appealing prices. Amazon provides after-sales support for eligible purchases, including assembly, installation, and appliance recycling services, making it convenient for new year purchases.
For Amazon Fashion, customers can benefit from a flexible return policy, allowing returns and refunds within 30 days of product arrival, with Amazon covering domestic return shipping costs. (Conditions apply; some sellers and hygiene products may be excluded.)
Enhance Your Shopping Experience with Campaigns
The “Amazon Hatsuuuri” will feature several campaigns to make shopping even more rewarding:
Amazon Stamp Rally
By entering and completing actions such as watching Prime Video, subscribing to digital manga series, or making purchases, customers can collect stamps and automatically be entered into a prize draw. This offers a chance to win up to 45,000 Amazon points (for a limited time). Specific winning conditions, probabilities, and point validity periods are detailed on Amazon.co.jp. Eligible stamps may vary by customer.
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Entry Period: December 27, 2025 (Saturday) 12:00 PM – January 10, 2026 (Saturday) 11:59 PM
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Campaign Details: Amazon Stamp Rally
Point DEAL Festival
This festival will offer a curated selection of products across various categories, including the latest electronics, trendy fashion, and essential daily goods, all eligible for high point accrual. New products will be added throughout the sale period, so customers are encouraged to check the special page regularly.
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Period: January 3, 2026 (Saturday) 9:00 AM – January 7, 2026 (Wednesday) 11:59 PM
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Campaign Details: Point DEAL Festival
All information provided is accurate as of December 23, 2025 (Tuesday) and is subject to change without prior notice.
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