Enhanced Safety Initiatives Across the Product Lifecycle
Anker Group’s comprehensive safety strategy covers three key phases:
Development (Creation)
By the latter half of 2025, Anker Group will establish a new in-house lab at its China headquarters for product safety testing. The company has also implemented its proprietary Manufacturing Execution System (MES) to manage components from suppliers to finished products, ensuring strict adherence to quality standards. Supplier commissioning criteria have been tightened, and agreements with global lithium-ion battery cell suppliers have been made to further enhance product safety and develop industry-leading quality products.
Usage (Application)
To promote the safe use of mobile batteries, Anker Japan will intensify its educational content dissemination through its official media, “Anker Magazine,” and official social media accounts.
Recycling (Disposal)
In addition to existing recycling activities and trade-in campaigns, Anker Stores will progressively install collection boxes for all used Anker mobile batteries. The company also plans to strengthen its collaboration with the Ministry of the Environment’s “LiB Partner” program for fire prevention, engage in initiatives with local governments, conduct study sessions at junior high schools, and expand collection activities with electronics retailers.
Introducing “Li-ion-kun”: The Lithium-Ion Battery Safety Awareness Character
As part of its public relations and awareness efforts for the safe use and proper disposal of lithium-ion battery products, Anker Japan has unveiled its original character, “Li-ion-kun.” Inspired by the English term “Li-ion” for lithium-ion batteries, this lion-motif character is depicted with flames to highlight the flammability and potential dangers associated with these batteries.
A special page for “Li-ion-kun” has been launched, offering the character’s image data free of charge for anyone to use in awareness activities, not just by Anker Japan, provided the purpose is to promote the safe use and disposal of lithium-ion battery products.
- Li-ion-kun Special Page: https://corp.ankerjapan.com/liionkun
“Li-ion-kun” Commemorative Mobile Battery Trade-in Campaign
To celebrate the birth of “Li-ion-kun,” a trade-in campaign is being held where customers can receive a 30% OFF coupon for the Anker Japan Official Online Store, Anker Store direct stores, and the Anker Japan Official App by trading in eligible mobile batteries.
| Item | Details |
|---|---|
| Collection Period | February 18, 2026 (Wed) – March 31, 2026 (Tue) |
| Eligible Products | All Anker mobile batteries purchased by December 31, 2024 (including damaged or faulty ones) |
| Collection Locations | Anker Japan Official Online Store (via mail) / Anker Store direct stores (in-store drop-off) |
| Application & Collection | Please check the special page for details. https://www.ankerjapan.com/pages/liionkun-tradein-2026 |
| Benefits | – 30% OFF coupon for Anker Japan Official Online Store, Anker Store direct stores, and Anker Japan Official App – Li-ion-kun sticker |
| Notes | – Some stores may have a staggered start; please confirm with the store beforehand. – Only official online store members can apply. – The campaign may end early. – Anker Group products other than mobile batteries, such as portable power stations, are not eligible. |
About Anker Group and Anker Japan
Anker Group operates as a hardware manufacturer with the mission of “Empowering Smarter Lives.” It develops and sells digital products, including “Anker,” the world’s No. 1 mobile charging brand for five consecutive years, “Soundcore” (audio brand), and “Eufy” (smart home brand) in over 100 countries, primarily in the US, Japan, and Europe. Since its establishment in 2011, the company has consistently developed and improved products based on customer feedback, offering reliable services and high-performance, high-quality products.
Anker Japan Inc. (Overview)
-
Head Office: Akasaka Trust Tower 8F, 2-17-22 Akasaka, Minato-ku, Tokyo 107-6408
-
Representative: Ayumi Saruwatari, CEO
-
Established: January 2013
-
Capital: 160 million JPY
-
TEL: 03-4455-7823 (Anker Japan Customer Support)
-
Business Activities: Development, manufacturing, and sales of digital products (Anker Group’s Japanese subsidiary)
-
EC Site: https://www.ankerjapan.com
-
Corporate Site: https://corp.ankerjapan.com/
Intellectual Property Rights
-
Anker, Soundcore, and Eufy are trademarks or registered trademarks of Anker Japan Inc. or its affiliates.
-
Other company names and product names are generally trademarks or registered trademarks of their respective companies.
Source: Euromonitor International. Based on retail sales value from 2020-2024, survey conducted in June 2025. Mobile charging brands are defined as brands where mobile phone charging products account for over 75% of retail sales. Mobile phone charging products include chargers, wireless chargers, mobile batteries, and charging cables, which may also be used with other electronic devices.
