The Vision Behind “24H LIFE GEAR”
In modern society, daily actions such as moving, resting, listening, eating, and dressing shape one’s future. Based on the vision “Change habits, change life,” A PROP proposes “24H LIFE GEAR” to enrich the 24-hour choices of individuals who continuously strive from the moment they wake up until they fall asleep. This project seeks to maximize overall brand value by integrating the customer bases and reliability of collaborating top Japanese brands that share this vision.
Features of the Anytime Fitness-supervised “A PROP × récolte” Series
With rising health awareness, the demand for balancing “exercise” and “diet” has increased. However, maintaining nutritionally balanced meals remains a significant challenge for busy individuals. This series was created to address common concerns like “it’s too much effort” and “I can’t make it a habit,” especially regarding post-training protein intake.
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Integration of Anytime Fitness Expertise: Anytime Fitness, with its extensive knowledge in exercise and health, has supervised the development. The goal was to create a cooking experience that naturally incorporates post-workout nutrition and daily eating habits.
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Fusion of récolte’s Technology and Design: The series embodies récolte’s expertise, offering intuitive usability, minimalist designs that blend into daily life, and functional durability for everyday use.
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Pursuit of “Easy × Protein × Continuity”: These are not merely cooking appliances but tools designed to help regulate one’s lifestyle.
Product Overview
récolte Cordless Solo Blender Plus A PROP
Price: ¥7,920 (tax included)
This cordless blender is conceptualized as “Fresh, right on the spot,” allowing users to enjoy protein shakes and smoothies anywhere.
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Powerful Design: Capable of blending ice and frozen fruits, completing a smoothie in approximately 60 seconds.
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High Portability: Lightweight and compact, it can be carried in a bag. It charges via USB Type-C and offers approximately 10 uses on a full charge.
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Easy Care: Features one-touch automatic cleaning and is detachable for thorough washing, ensuring hygiene.
récolte Chicken & Boil Cooker Plus A PROP
Price: ¥10,780 (tax included)
Promising “Sustainable protein habits,” this dedicated cooker transforms chicken salads and egg dishes into gourmet meals with a single touch.
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5 Automatic Modes: Equipped with five modes: moist and tender chicken salad, boiled eggs, soft-boiled eggs, steamed vegetables, and retort foods.
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Low-Temperature Cooking for Nutrient Retention: Designed to efficiently and deliciously cook proteins while preserving nutrients.
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Space-Saving Design: With a depth of approximately 7.5cm, its compact size saves kitchen space.
About the Official Online Store “A PROP”
“A PROP” is Fast Fitness Japan’s official online store, which opened on December 18 (Wednesday) last year. Under the concept of “finding items that make every day more enjoyable and active, allowing you to express your individuality,” it offers Anytime Fitness original items and curated selections, including apparel (from training wear to everyday use), supplements, protein, and miscellaneous goods, all focusing on functionality and materials. The store aims to support customers’ lifestyles with a wide range of high-quality items.
About “récolte”
récolte is a brand that proposes kitchen appliances emphasizing “just right for modern living.” It offers products with sizes suitable for Japanese kitchens, color variations that match interior decor, and streamlined functions and prices.
About Fast Fitness Japan
Fast Fitness Japan, listed on the Tokyo Stock Exchange Prime Market (Securities Code: 7092), operates and franchises the 24-hour fitness gym “Anytime Fitness” as its core business. The company is driven by its purpose to realize a prosperous society where everyone can live healthily, embodying the philosophy of “Healthier places for all people.”
Fast Fitness Japan Corporate Site
Fast Fitness Japan X Official Account
