Global Trends: Newer iPhone Models Gain Traction
The Q1 2026 sales rankings indicate a notable trend across all regions: newer models such as the iPhone 14 and iPhone 15 have climbed to the top positions. This suggests a shift in the refurbished market, with these models becoming primary choices for consumers. The decline in rankings for older models like the iPhone 12 points to a progression in the market’s mainstream offerings. This trend is attributed to the increased circulation of newer used models, leading to greater price reductions and making them more accessible to consumers.
Japan Refurbished Smartphone Sales Ranking
In Japan, the iPhone SE (2022) continued to hold strong positions, while the iPhone SE (2020) saw a significant drop in its ranking. This is likely due to the price of refurbished iPhone SE (2022) models falling to the 20,000 yen range, diminishing the price advantage of the iPhone SE (2020).
- iPhone SE (2022) 64GB
- iPhone SE (2022) 128GB
- iPhone 14 128GB
- iPhone 13 128GB
- iPhone 15 128GB
- iPhone 13 mini 128GB
- iPhone 14 256GB
- iPhone SE (2020) 64GB
- iPhone 15 256GB
- iPhone 12 64GB
United States Refurbished Smartphone Sales Ranking
- iPhone 14 128GB
- iPhone 15 128GB
- iPhone 13 128GB
- iPhone 12 64GB
- iPhone 15 Plus 128GB
Europe Refurbished Smartphone Sales Ranking
- iPhone 14 128GB
- iPhone 13 128GB
- iPhone 15 128GB
- iPhone 15 Pro 128GB
- iPhone 15 Pro 256GB
Featured Top-Ranked Products in Japan
1st Place: iPhone SE (2022) 64GB
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Sales Price: From ¥22,027 (tax included, as of press release date)
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New Launch Price: ¥62,800
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Product Page: https://www.backmarket.co.jp/ja-jp/p/iphone-se-2022
A customer review states: “Fast delivery from purchase to arrival, and the product is clean and seems to be working perfectly. Very satisfied.”
2nd Place: iPhone SE (2022) 128GB
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Sales Price: From ¥27,624 (tax included, as of press release date)
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New Launch Price: ¥69,800
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Product Page: https://www.backmarket.co.jp/ja-jp/p/iphone-se-2022
A customer review states: “I bought a B-grade product, but I was surprised that it had no scratches, as if it were new. I felt it was worth more than the price.”
3rd Place: iPhone 14 128GB
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Sales Price: From ¥50,997 (tax included, as of press release date)
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New Launch Price: ¥119,800
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Product Page: https://www.backmarket.co.jp/ja-jp/p/iphone-14
A customer review states: “This was my first time using the service, and I was impressed by how clean the product was! The battery was also 100%, which I appreciate. I will cherish it.”
About Back Market Japan
Back Market, established in France in November 2014, is one of the world’s largest marketplaces specializing in refurbished electronic devices such as mobile phones and computers. Operating in 17 countries, including Japan, across Asia, Europe, and the United States, Back Market is committed to maintaining the high quality of refurbished products through strict vetting of sellers, knowledge sharing on refurbishment methods, and developing proprietary algorithms to offer optimal balance of quality and price. To ensure customer confidence, all purchases come with a one-year warranty and a 30-day money-back guarantee, free of charge. The company aims to popularize refurbished products, which offer quality and warranty superior to typical used items at prices below new products.
Back Market’s corporate mission emphasizes sustainable and environmentally friendly business practices. In April 2023, the company achieved “B Corporation (B Corp)” certification. Refurbished products significantly reduce environmental impact compared to new products, with approximately one-tenth the raw material usage, water consumption, electronic waste generation, and atmospheric carbon dioxide emissions during the manufacturing process. Back Market strives to reduce environmental burdens by expanding the refurbished product market.
For more information, visit https://www.backmarket.co.jp/ja-jp.
