Wearables

DIY Watch Club Limited, a Hong Kong-based company, is set to officially launch its mechanical watch assembly kits in Japan on March 13, 2026. The kits enable individuals to build their own mechanical watches at home, complete with all necessary parts, specialized tools, and video guides. This expansion is driven by the growing interest in craftsmanship and mechanical watches in Japan, following the company's success in English-speaking markets.

Zepp Health Corporation's Amazfit brand will participate in the Amazon New Life Sale 2026 and Rakuten Super Sale, offering significant discounts of up to 28% on popular smartwatches like the Amazfit T-Rex 3 Pro, Amazfit T-Rex 3, and Amazfit Balance 2. These sales provide a total of seven days of special pricing for those looking to enhance their digital wellness and active lifestyles.

RingConn (Hong Kong) Limited is launching the first phase of its New Lifestyle Support Campaign for the RingConn Gen 2 smart ring, a recipient of the "Kaden Hiho Annual Grand Best Buy 2025" award. The campaign offers special prices and gift promotions on Amazon, the RingConn Japan official website, Rakuten, and other major electronics retailers, aiming to support health management for those starting a new chapter.

NTT Docomo announces the launch of "SOXAI RING 2," a new model of the health management smart ring developed by SOXAI. Featuring the world's thinnest design, up to 14 days of battery life, and high-precision sleep tracking with the proprietary Deep Sensing™ sensor, the Japanese-made ring will be available from February 27, 2026.

TAG Heuer introduces the TAG Heuer Connected Calibre E5 45 mm x Formula 1®, a connected timepiece designed for Formula 1® enthusiasts. This titanium watch combines speed, style, and digital innovation, offering an immersive F1® experience directly on the wrist, from the first practice to the checkered flag.

AGM MOBILE is launching a unique program in Japan, offering 10 selected individuals the opportunity to become "Chief Lifetime Experiencers" for its AGM Legion series of tough smartwatches. Participants will receive the latest AGM Legion 3 and all future models for free, for life.

Xiaomi Japan announces the release of the REDMI Buds 8 Pro, a new line of truly wireless earbuds on February 24, 2026. These earbuds feature up to 55dB of ANC, Hi-Res Audio certification with a coaxial triple driver system, and an extended noise cancellation frequency range up to 5kHz, aiming to provide an enhanced listening experience for various daily scenarios.

Zepp Health Corporation announces the Amazfit T-Rex Ultra 2, a new flagship smartwatch in the T-Rex series, featuring aerospace-grade 5 titanium alloy, 64GB of storage with pre-installed offline maps, and up to 30 days of battery life. Designed to support adventurers from mountains to deep seas, it boasts a 51mm AMOLED display with 3,000nit brightness, -30°C low-temperature operation, and 10ATM water resistance. Pre-orders begin February 20, 2026, with official release on February 26, 2026.

The popular "Kids Smartwatch/KSW01," which has achieved a triple crown on Rakuten and boasts an average review rating of 4.5 stars or higher, is holding a "New Life & Enrollment Preparation Support Campaign." This campaign offers the product at its most advantageous price ever, coinciding with the Rakuten Shopping Marathon.

jig.jp has announced the launch of "SABERA," a new AR glass brand, and released its official landing page. These smart glasses, developed in Sabae, aim to subtly enhance business and daily life.