GEO Announces 2025 Top 10 Original Product Hits: ‘Life-Defense Gadgets’ Dominate Amid Rising Prices

Gadgets

2025 Trend Summary: Established ‘Cost-Performance Driven by Saving Consciousness’ and ‘Digital Shift’

The 2025 annual ranking clearly reflects two major trends: the established ‘cost-performance driven by saving consciousness’ amidst prolonged inflation, and the ‘digital environment update demand’ due to the normalization of telework and video streaming. Consumers are not simply opting for the cheapest products, but are making discerning choices, seeking to wisely reduce costs on consumables and secondary devices, while desiring high-performance features for daily-use items like charging peripherals. GEO’s gadget products have garnered significant support as a result. Products related to efficiently and comfortably using multiple devices such as smartphones and PCs dominated the top ranks, receiving strong customer endorsement.

2025 New Release GEO Original Product Annual Hit Ranking TOP 10

👑1st Place: PD20W 2-Port AC Charger – 1,078 yen (tax included)

PD20W 2-Port AC Charger
Achieve ultra-fast charging for 1,000 yen. With two ports, this is all you need for portability!
This charger features two ports, Type-C and Type-A, capable of rapid charging up to 20W (PD compatible). Its compact, lightweight design with a foldable plug makes it convenient for carrying, ensuring safety.

Behind the Hit:
The overwhelming “time-performance” was a major factor in its popularity. The ability to resolve the stress of slow smartphone charging for approximately 1,000 yen was its greatest strength. It offers PD20W output for high-speed iPhone charging and a compact design with both Type-C and Type-A ports. It captured not only the demand for replacing old chargers but also the need for “multiple purchases” for use in living rooms, bedrooms, and for travel, achieving cumulative sales of over 70,000 units.

👑2nd Place: iPhone Glass Film with Application Kit – 547 yen (tax included)

iPhone Glass Film with Application Kit
No more failed applications! Pro-level finish for just over 500 yen, the ultimate cost-performance film.
This iPhone glass film comes with a dedicated kit, allowing anyone to apply it without failure. Despite its high functionality, such as 9H hardness, it is affordably priced at 547 yen (tax included), making it ideal for those prioritizing cost-performance.

Behind the Hit:
Its success lies in solving the long-standing stress of “failing to apply screen protectors” for about 500 yen. The dedicated kit, which involves fitting it onto the device and pulling a seal, makes it easy for anyone to prevent misalignment and dust. With high functionality like 9H hardness, its affordability encouraged users with cracked screens to replace them and families to purchase “multiple units.”

👑3rd Place: Bone Conduction Wireless Headphones – 3,278 yen (tax included)

Bone Conduction Wireless Headphones
Listen freely without blocking your ears. Perfect for web conferences and exercise.
These lightweight bone conduction headphones are comfortable for long periods and allow users to hear ambient sounds, making them suitable for exercise and commuting.

Behind the Hit:
The high “cost-performance” of being able to experience bone conduction for about 3,000 yen was a key factor. Beyond affordability, the headphones feature “multipoint function” to simultaneously connect to smartphones and PCs, enhancing convenience. This captured demand not only for exercise but also for telework and household chores, appealing to a wide range of users.

4th Place: Triple Driver True Wireless Earphones – 4,378 yen (tax included)

Triple Driver True Wireless Earphones
Immerse yourself in music with GEO’s high-quality earphones, pursuing a three-dimensional soundstage.
These earphones feature a total of three dedicated drivers for low, mid, and high frequencies, delivering immersive high-quality sound. Priced affordably in the 4,000 yen range, they also boast water resistance and antibacterial specifications, offering excellent cost-performance.

5th Place: Clear Type-C to Lightning Communication/Charging Cable – 1,078 yen (tax included)

Clear Type-C to Lightning Communication/Charging Cable
A clear Lightning cable combining design and practicality.
This cable features a transparent, stylish design that reveals its internal components. It supports PD for high-speed iPhone charging and is attractively priced in the 1,000 yen range, making it a cost-effective model.

6th Place: iPhone Gorilla Glass Film (Various) – 1,628 yen (tax included)

iPhone Gorilla Glass Film
10H ironclad guard × zero-failure application experience.
This film offers extremely high scratch resistance with 10H hardness and a shatter-proof design that prevents fragments from scattering if broken. The included “Easy Installation Kit” allows anyone to apply it cleanly and without worrying about bubbles.

Behind the Hit:
Its wide lineup, supporting popular used iPhones like the iPhone SE (2nd generation) and discontinued iPhone series, garnered significant support. It effectively captured the demand for new films when purchasing a device, with users appreciating the option of high-quality glass even for used smartphones.

7th Place: Bluetooth Headphones – 2,178 yen (tax included)

Bluetooth Headphones
Choose from three sound profiles, versatile Bluetooth headphones.
Users can enjoy their preferred sound quality with three equalizer settings. Support for simultaneous connection to two devices and wired connectivity makes them suitable for a wide range of uses, from business to travel. They are foldable for easy portability and feature soft ear pads for comfortable long-term use.

8th Place: Tough Type-C to Type-C Cable 60W 1m – 767 yen (tax included)

9th Place: Tough Type-C to Type-C Cable 60W 2m – 1,078 yen (tax included)

Tough Type-C to Type-C Cable
Strong against breakage! GEO’s durable C to C cable.
These cables feature a highly durable design resistant to bending and pulling, supporting rapid charging up to 60W. They can fast-charge everything from smartphones to laptops and support data transfer. A convenient cable band is included. They are available in 1m and 2m variations.

10th Place: True Wireless ANC Earphones In-Ear Type – 4,378 yen (tax included)

True Wireless ANC Earphones In-Ear Type
Noise off, calls clear. Feature-rich GEO ANC earphones.
These earphones are equipped with ANC (Active Noise Cancellation) to suppress ambient noise and ENC (Environmental Noise Cancellation) for clear call audio. Smart features such as automatic pairing simply by taking them out of the case and voice assistant support are also included. With the charging case, they offer long hours of use, making them a highly convenient model for both work and leisure.

Please note: The listed prices are the regular prices at the time of the press release. Some products may have been sold at sale prices. Additionally, availability and prices may change without notice depending on stock status; please check with individual stores for the latest information.

Future Developments

Reflecting on the 2025 hit ranking, it is evident that the year saw a clearer crystallization of the need for “desired features at reasonable prices” amidst ongoing inflation. Stores have observed an increase in comments such as “I want two, one for home and one for carrying” and “I can try it at this price.” The top-ranking products, primarily charging peripherals and protective accessories for daily use, were those “chosen with satisfaction, including convenience and usability.”

GEO will continue its efforts to sell products that meet customer needs at affordable prices, striving to provide a “rich and enjoyable daily life.”

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