Background: Diversifying Japanese Smart Home Demand
Winni Corporation identified two distinct needs in the Japanese market through its official sales on Rakuten and discussions with Japanese interior construction companies and home center vendors. One need is from individual consumers residing in rental or existing homes who desire easy, no-construction automation. The other is from corporate clients in offices, hotels, and commercial facilities requiring centralized management of numerous blinds and compliance with fire-retardant standards. Recognizing these varied demands, the company concluded that a single product lineup would not suffice and that a target-optimized supply system was necessary.
Decision: Optimized Strategy by Target Segment
To align with market characteristics, Winni Corporation has decided to segment its business operations as follows:
For General Consumers: DIY and Standard Products
The company will expand its supply of “standard size” products that are easy for anyone to install, primarily through Rakuten and home center distribution channels. The focus will be on offering a wider range of sizes tailored to common Japanese window frames and emphasizing the convenience of battery-powered, wiring-free operation. This approach aims to attract consumers who wish to experience smart home technology with minimal effort.
For Businesses and Facilities: Project and Custom-made Solutions
For commercial facilities and offices, Winni Corporation will offer custom-made proposals. These solutions will leverage “fire-retardant (FRM) functional fabrics” that meet stringent Japanese fire safety regulations and “multi-unit batch control systems” capable of managing hundreds of blinds. The goal is to establish a comprehensive, one-stop service system, collaborating with installation partners to cover everything from on-site measurement to installation and maintenance.
Sales Preparation in Japan
Winni Corporation is currently finalizing its product lineup for supply to home centers and specialized stores across Japan. Details regarding the official sales launch and participating retailers will be announced sequentially as preparations are completed.
Product Overview and Sales Page
Product Name: Winni Corporation Smart Curtain and Blind Series
Rakuten Official Sales Page: https://item.rakuten.co.jp/koko-s/winni/
(Note: Product information is currently viewable, and purchases will be enabled upon official launch.)
