December 2025 Used Smartphone Sales Ranking
In December 2025, the iPhone SE (3rd Gen) (64GB) secured the top spot in sales for the seventh consecutive month. This model also led in total transactions across all capacities, surpassing the second-ranked iPhone 13 by more than three times.
The “Google Certified Refurbished Products 1st Anniversary Campaign” (December 1, 2025 – January 8, 2026) significantly boosted the rankings of Google Pixel 6a and Google Pixel 7a, which climbed from their previous positions in the 20s to 7th and 8th place, respectively. More details on the campaign can be found here.
Top Selling Models (December 2025)
| Rank | Model (Storage) | Average Selling Price (incl. tax) |
|---|---|---|
| 1st | iPhone SE (3rd Gen) (64GB) | 26,860 yen |
| 2nd | iPhone SE (3rd Gen) (128GB) | 32,432 yen |
| 3rd | iPhone 13 (128GB) | 59,661 yen |
| 4th | iPhone SE (2nd Gen) (64GB) | 21,037 yen |
| 5th | iPhone 14 (128GB) | 69,459 yen |
| 6th | arrows Be4 Plus (64GB) | 7,319 yen |
| 7th | Pixel 6a (128GB) | 28,133 yen |
| 8th | Pixel 7a (128GB) | 38,594 yen |
| 9th | iPhone 12 mini (64GB) | 29,875 yen |
| 10th | iPhone 13 mini (128GB) | 51,710 yen |
| Period: December 1, 2025 – December 31, 2025 |
2025 Annual Used Smartphone Sales Ranking Highlights
The year 2025 saw the notable rise of the iPhone SE (3rd Gen). After the iPhone SE (2nd Gen) (64GB) held the top position for 16 consecutive months from December 2023, the iPhone SE (3rd Gen) (64GB) took over in April 2025 and has maintained its lead since June.
The top three models in the 2025 annual sales ranking by model (without capacity distinction) were:
- iPhone SE (3rd Gen) (previously 3rd)
- iPhone SE (2nd Gen) (previously 1st)
- iPhone 13 (previously 4th)
This shift indicates a trend towards newer iPhone models, with the iPhone SE (3rd Gen) ascending to first place and the iPhone 13 moving into the top three, while the iPhone 12 (previously 2nd) dropped to fourth place.
December 2025 Used Smartphone Purchase Ranking
For purchases in December 2025, the iPhone SE (2nd Gen) (64GB) ranked first for the fourth consecutive month, demonstrating continued strong demand for the iPhone SE series in the used market.
Top Purchased Models (December 2025)
| Rank | Model (Storage) |
|---|---|
| 1st | iPhone SE (2nd Gen) (64GB) |
| 2nd | iPhone SE (2nd Gen) (128GB) |
| 3rd | iPhone SE (3rd Gen) (64GB) |
| 4th | iPhone 13 (128GB) |
| 5th | iPhone 8 (64GB) |
| 6th | iPhone 11 (64GB) |
| 7th | iPhone 12 mini (128GB) |
| 8th | iPhone 12 (64GB) |
| 9th | iPhone 12 (128GB) |
| 10th | iPhone 11 (128GB) |
| Period: December 1, 2025 – December 31, 2025 | |
| Note: Android smartphones did not rank in the top 10 for purchases. |
2025 Annual Used Smartphone Purchase Ranking Highlights
Throughout 2025, the iPhone SE (2nd Gen) maintained its significant popularity in the purchase market, with its 64GB model securing the top position for seven out of twelve months.
The top three models in the 2025 annual purchase ranking by model were:
- iPhone SE (2nd Gen) (previously 1st)
- iPhone 13 (previously 9th)
- iPhone SE (3rd Gen) (previously 6th)
While the iPhone SE (2nd Gen) remained popular, a generational shift is evident in the lower ranks, with the iPhone 13 and iPhone SE (3rd Gen) entering the top three, replacing previously popular models like the iPhone 11 and iPhone 12.
About NicoSuma
NicoSuma is a used smartphone sales and purchase service operated by Belong Inc., an Itochu Group company. With the motto “More like you than new,” NicoSuma aims to help customers find smartphones that fit their lifestyles.
NicoSuma (Used Smartphone Sales)
NicoSuma offers a selection of high-quality devices that aim to redefine the image of used smartphones. Detailed condition information is provided for each device, allowing customers to make informed choices.
Visit the NicoSuma sales website: https://www.nicosuma.com/
NicoSuma Buy (Smartphone Purchase)
NicoSuma Buy provides easy, registration-free estimates. Its simple appraisal standards and thorough data erasure processes ensure a secure experience for first-time smartphone sellers.
Visit the NicoSuma Buy website: https://www.nicosuma.com/sell
Useful information regarding smartphone purchases and sales is also available on “NicoSuma Tsushin”: https://www.nicosuma.com/magazine
Company Overview
Belong Inc., an Itochu Group company, operates under the mission “Deliver the next value to loved ones with pride.” The company offers various used device services for both individual and corporate clients, including the individual-focused used smartphone EC site “NicoSuma” and “NicoSuma Buy,” as well as the corporate used smartphone rental, sales, and purchase service “Belong One” (https://bz.belong.co.jp/). Belong aims to provide reliable used devices to everyone at fair prices, adhering to its principle of “honesty” through strict inspections and high-quality terminals.
Company Name: Belong Inc. (Itochu Group)
Established: February 2019
Representative: Koichiro Nishimura, President and CEO
Head Office: Akasaka ZEN Building 4F, 6-4-10 Akasaka, Minato-ku, Tokyo
Zama Operation Center: GLP Zama 3F, 2-10-10 Hironodai, Zama-shi, Kanagawa Prefecture
Note: Company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.
When citing this ranking result, please use the NicoSuma URL: https://www.nicosuma.com/blogs/information/202512-ranking
