Campaign Overview
The campaign is a participation-based event for Pokekara users, commencing on April 13, 2026. Users can enter by fulfilling specified conditions, such as posting songs or live streaming. Two hundred winners will be selected by lottery to receive OXIA products. This strategy seeks to expand brand recognition through the diffusion of user-generated content (UGC), reducing reliance on traditional advertising. Participation in this campaign is restricted to adult users.
Affinity with Pokekara’s User Characteristics
Pokekara is a widely used karaoke application, particularly popular among young demographics in Japan, with over 45 million downloads globally. Its user base exhibits several key characteristics:
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High active engagement with extended usage times.
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A culture of participatory communication through posting and interaction.
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User experience designed for enjoying individual time.
These attributes align closely with OXIA’s concept of “unwinding thoughts and enjoying time.” This collaboration is expected to facilitate natural outreach to demographics typically hard to reach through conventional advertising, thereby enhancing the brand experience.
OXIA Product Overview
OXIA is a flavor device that contains no nicotine or tar. It offers six distinct flavors, including Lemon Spark, Mist Mint, Shine Muscat, Grape Drop, and Jasmine Tea. Each device provides approximately 800 puffs and is designed for immediate use upon purchase.
The brand redefines the act of “inhaling” as an experience to “reset one’s time.” OXIA’s branding for the Japanese market is meticulously crafted, featuring a minimalist and calm aesthetic across its brand name, product design, and packaging. This design philosophy emphasizes integration into daily life, minimizing visual clutter to enhance the quality of the user’s time. It is positioned not merely as a product, but as a “tool for creating quiet moments of reflection” tailored to the Japanese lifestyle.
For more information, please visit the OXIA Official Website:
https://oxia.jp/
Future Developments
Through user-participatory initiatives such as this campaign, OXIA aims to expand its brand touchpoints beyond the product itself to encompass a broader “experience.” The brand also seeks to penetrate diverse lifestyles through collaborations with various domestic and international digital platforms.
Company Information
Company Name: xxxxnese Co., Ltd.
Business Activities: Cross-border EC business, D2C brand operation, EC construction support
URL: https://xxxxnese.com/
Brand Website:
https://oxia.jp/
Contact for Inquiries:
xxxxnese Co., Ltd.
Email: promo@oxia.jp
