ReFa Expands Market Availability for Popular BEAUTECH DRYER SE and Other New Hair Care Products

Health&Fitness

Availability Details

ReFa SHOPs (excluding department stores, ReFa Omotesando Hills, GINZA SIX)

  • January 7, 2026 (Wednesday): Reservations for ReFa BEAUTECH DRYER SE begin.

  • January 14, 2026 (Wednesday): Sales for ReFa BEAUTECH DRYER SE begin.
    For a list of participating stores, please refer to: https://www.refa.net/store/ (Note: Outlet stores are not included.)

Electronics Retailers

  • January 14, 2026 (Wednesday): Sales for ReFa BEAUTECH DRYER SE begin.
    For specific product availability at individual stores, please contact each retailer directly.

MTG Official Online Shop

  • December 26, 2025 (Friday): Reservations for ReFa BEAUTECH DRYER SE begin on the Rakuten MTG Official Online Shop.

  • January 14, 2026 (Wednesday): Sales for ReFa BEAUTECH DRYER SE, ReFa BEAUTECH DRYER BX W, ReFa STRAIGHT IRON PRO+, and ReFa CURL IRON PRO+ begin on the MTG Official Online Shop.

Rakuten MTG Official Online Shop Reservation Page: https://item.rakuten.co.jp/mtgec-beauty/2009320101/
MTG Official Online Shop: https://www.mtgec.jp/shop/c/c1010/

Product Overview

ReFa BEAUTECH DRYER SE

This product is designed to bring professional drying techniques into the palm of your hand. It is the smallest and lightest ReFa dryer to date, aiming to deliver a confident finish.
ReFa BEAUTECH DRYER SE

  • Price: 33,000 yen (tax included)

  • Release Date: October 8, 2025 (Wednesday)

  • Colors: White, Black, Pink, Champagne Gold, Silver, Blue, Red

ReFa BEAUTECH DRYER BX W

This dryer aims to bring ReFa’s professional airflow to a global audience. It meticulously reproduces professional techniques, providing instant hydration and manageability.
ReFa BEAUTECH DRYER BX W

  • Price: 74,800 yen (tax included)

  • Release Date: October 8, 2025 (Wednesday)

  • Color: Champagne Greige

ReFa STRAIGHT IRON PRO+

Entering a new chapter for damage-free straightening, this iron replicates professional expressive power, providing shine, smoothness, and the desired hair line.
ReFa STRAIGHT IRON PRO+

  • Price: 28,600 yen (tax included)

  • Release Date: October 8, 2025 (Wednesday)

  • Color: Champagne Greige

ReFa CURL IRON PRO+

Achieving damage-free curls with ideal nuances, this iron reproduces professional sensibility and technique, offering shine, three-dimensionality, and a dramatic finish to the hair ends.
ReFa CURL IRON PRO+

  • Price: 29,700 yen (tax included)

  • Release Date: October 8, 2025 (Wednesday)

  • Color: Champagne Greige

Related Links

About the ReFa Brand

ReFa is a beauty brand that proposes new beauty habits beyond existing frameworks, centered on the theme of “VITAL BEAUTY.” The brand aims to discover unseen joys of beauty and expand possibilities, transcending time, place, and even gender.
ReFa Brand Site: https://www.refa.net/

About MTG Co., Ltd.

MTG operates under the corporate vision of “VITAL LIFE,” developing brands, products, and services in the HEALTH, BEAUTY, and HYGIENE domains to realize healthy, beautiful, and vibrant lives for people worldwide.
MTG Corporate Site: https://www.mtg.gr.jp/

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