SwitchBot Reduces Price of Flagship “Hub 3” to 14,980 Yen, Making Smart Homes Accessible to All

SwitchBot Lowers Price of Flagship “Hub 3” to 14,980 Yen, Promoting Smart Homes for Everyone

SwitchBot Lowers Price of Flagship “Hub 3” to 14,980 Yen, Promoting Smart Homes for Everyone

SWITCHBOT Corporation, recognized as the No. 1 IoT device brand (according to Kaden Biz research in November 2022), is set to revise the price of its flagship smart remote control, “Hub 3.” Starting February 1, 2026, the Hub 3 will be available at a new price of 14,980 yen (tax included), reduced from its previous price of 16,980 yen (tax included). This price adjustment will be applied sequentially across various sales channels, including the Amazon official store, SwitchBot official website, Rakuten SwitchBot official store, Yahoo! SWITCHBOT official shop, and major electronics retailers nationwide.

Background of the Price Revision

In response to recent increases in electricity costs and general commodity prices, many individuals are looking for ways to reduce unnecessary power consumption and re-evaluate their appliance usage. Smart home solutions offer a way to achieve this by preventing forgotten appliances from being left on and optimizing appliance operation according to daily routines, leading to more efficient energy use.

While the concept of “smart homes” has become widely known, many prospective users still face challenges when considering adoption, such as uncertainty about where to start or concerns about complex setup processes. The Hub 3 is designed to be an ideal entry point into smart home technology. As a smart remote control, it offers smartphone control for infrared appliances, automation capabilities through four built-in sensors, and high expandability with Matter support. Furthermore, it prioritizes intuitive operation through a combination of a dial, buttons, and a display, making it user-friendly for everyone.

SwitchBot aims to transform smart homes from a niche luxury into a “standard of living” accessible to all. This price revision is intended to encourage more people to take their first step into smart home living, contributing to the widespread adoption of comfortable and energy-efficient lifestyles.

Overview of Price Revision

Target Product: SwitchBot Hub 3
Effective Date: February 1, 2026 (Sunday)
Revision Details:
- Old Price: 16,980 yen (tax included)
- New Price: 14,980 yen (tax included)
Applicable Sales Channels:
- Amazon official store: https://switchbot.vip/4sVw61K
- SwitchBot official website: https://switchbot.vip/4r9CSzb
- Rakuten SwitchBot official store: https://switchbot.vip/3YLvX30
- Yahoo! SWITCHBOT official shop: https://switchbot.vip/49LhhG9
- Major electronics retailers nationwide

Hub 3 Product Overview

Unified Management for All Appliances & SwitchBot Devices

The “Hub 3” stands as the flagship model in SwitchBot’s smart remote control series. It features one of the industry’s largest infrared remote control databases, supporting over 100,000 devices, which enables the smart integration of older air conditioners and televisions. With Matter compatibility, it allows for the operation of SwitchBot devices through Apple’s Home app and can also control other Matter-compatible devices, provided they are registered in the Home app.

Intuitive “Turn and Press” Operation for Everyone

Users can easily adjust air conditioner temperatures or lighting brightness by simply rotating the main unit’s dial. This combination of a display and physical controls offers intuitive operation. Additionally, four customizable buttons can be programmed with preferred scenes such as “Outing,” “Coming Home,” or “Theater Mode,” enabling batch operation of SwitchBot devices and appliances. This user-friendly interface allows anyone in the family to activate a comfortable environment with a single touch, without needing to use a smartphone or voice commands.

Four Sensors for Environmental Awareness

The Hub 3 is equipped with four sensors: temperature, humidity, illuminance, and motion. This enables advanced automation, such as automatically turning off appliances when no one is present for energy saving, or fine-tuning air conditioning based on both room temperature and occupancy. The display not only shows room temperature and humidity but also weather information and the status of connected smart locks. The Hub 3 perceives and analyzes invisible environmental conditions and human movement, automatically maintaining a comfortable and energy-efficient space on behalf of the user.

About SwitchBot

SwitchBot is a global robotics manufacturer that offers the smart home brand “SwitchBot,” which has surpassed 2 million households in Japan and over 5 million cumulative unit sales worldwide across more than 100 countries and regions. The company also operates the robotics brand group “OneRobotics.”

With a mission to “enrich and make people’s lives at home more comfortable through technological innovation,” SwitchBot aims to realize a society where robots take over daily physical and mental burdens. To create time and peace of mind for people, enabling them to focus on essential human activities and enjoy daily pleasures and inspirations, the company currently operates three brands:

SwitchBot: Embodied AI and smart home robots for households
Acemate: Robotics specialized in sports
ONERO: Development of humanoid robots and AI core technologies