Smartphones: An Essential Item for Emergency Preparedness
Smartphones have become a crucial infrastructure supporting daily life and safety, used for communication, payments, navigation, information gathering, and disaster notifications.

However, issues like being unable to communicate due to a dead battery, costly repairs from drops, or forgetting a charging cable when out can evolve from minor inconveniences into significant risks during emergencies. Especially in winter, factors such as accelerated battery drain due to lower temperatures, increased risk of smartphone drops due to dry conditions, and more opportunities for outings and travel contribute to a higher incidence of smartphone troubles. In light of these circumstances, ensuring that smartphones remain usable when needed has become more critical than ever.
The “Sugoi Mini Cable” was developed as an item that can help avoid these anxieties simply by being carried.

Its 2-way specification, functioning as both a neck strap and a keychain, allows it to be kept with keys or in a bag, ensuring it acts as a “cable you won’t forget” even when out.
Five Features of the Sugoi Mini Cable

POINT 01: Prevents Accidental Drops with Neck Strap & Hand Strap
This feature provides a sense of security against drops during single-handed operation while moving, on crowded trains, when taking photos during travel, or when children are using a smartphone. A strap holder is included free of charge.
POINT 02: “Unforgettable” Keychain-Style Charging Cable
By carrying it with keys, daily stresses such as “no cable” or “it’s troublesome to find” are eliminated. It provides a constant charging environment.
POINT 03: Two Sizes Available to Suit Usage
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Short (15cm): Ideal for going out and a minimal setup with a mobile battery.
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Long (1.2m): Convenient for neck-wearing, working, or while moving.
Many cable problems stem from an unsuitable length. Users can choose the “just right” cable for their specific needs.
POINT 04: Professional Performance with Ultra-High Specifications for its Size
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Supports up to 100W (5A) rapid charging.
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Stable data transfer with USB2.0 (480Mbps).
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Equipped with an E-Marker chip.
The E-Marker ensures appropriate power information is communicated to devices, providing reliable performance for both work and daily use.
POINT 05: Emphasis on Durability for Portability
The exterior is made of flexible and highly durable TPE material. The internal structure is reinforced, designed to withstand daily carrying and usage demands.
Why it’s Essential for the Upcoming New Lifestyle

The “Sugoi Mini Cable” is a new standard for carrying peace of mind without increasing luggage.
It supports users in starting a “new habit to protect their smartphone” for:
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Returning home/traveling
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New lifestyles/work environments
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Disaster preparedness and emergencies

Product Overview
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Product Name: Sugoi Mini Cable
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Cable Type: USB-C to USB-C
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Max Output: 100W
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Max Current: 5A
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Data Transfer: USB2.0 (Max 480Mbps)
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Sizes:
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Short: 15cm (26g)
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Long: 1.2m (39g)
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Material: Aluminum alloy + TPE material
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Colors: Black / Beige
Sales Information
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Product Name: Sugoi Mini Cable
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Regular Price: 5,500 yen (tax included)
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Makuake Exclusive Price: 3,905 yen (up to 29% off)
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Sales Period: December 31, 2025 (Wednesday) to January 25, 2026 (Sunday)
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Accessories: Main unit, strap holder
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Sales Page: https://www.makuake.com/project/sugoi25/
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Note: Shipping is only available within Japan.

