TCL Initiates Test Marketing for “Art x TV” Lifestyle with “A400 Pro NXTVISION TV” Series

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Project Details

This project seeks to discover new ways for users to enjoy television by gathering feedback from supporters. The insights gained will help cultivate the value of “a life where TV becomes art” and explore further possibilities.

Further details are available on the project page URL.

Product Concept (Verification Model): TCL “A400 Pro NXTVISION TV” Series

The series is developed with the fusion of art and technology, aiming to make the television resemble an “art piece that blends into the space.”

Frame Design that Beautifully Blends with Walls

  • A slim design measuring 39.9mm.

  • Features a clean, light walnut wood grain finish that harmonizes naturally with various interiors.

  • Supports both wall-mounting and freestanding stands (sold separately), allowing for placement like a painting.

Slim TV design

Art Gallery Mode

  • Displays world-renowned paintings or AI art when not being watched.

  • Utilizes a low-reflection HVA panel to suppress glare, allowing the beauty of the art to be expressed faithfully.

Woman viewing art on TV

Frame-inspired TV design ad

Visuals & Sound

  • QD-Mini LED achieves high contrast and a wide color gamut of over one billion colors.

  • ONKYO-supervised sound creates an immersive audio experience.

Tennis player showing display quality

High Response (Gaming Suitability)

  • Supports 4K/144Hz and up to 1080p/288Hz (with DLG).

  • VRR (Variable Refresh Rate) technology reduces stuttering, tearing, and blurring.

Other Smart Features

  • Equipped with Google TV, supporting major streaming services.

  • Compatible with Google Assistant and Alexa.

  • Includes Gemini AI (for 55/75-inch models only).

Product Specifications

Series Name A400 Pro NXTVISION TV Series
Screen Sizes 43V, 55V, 75V
Panel Mini LED, Quantum Dot (QLED), 4K UHD (3840×2160)
Refresh Rate (Hz) 55/75-inch: 144Hz (4K) / DLG 288Hz 43-inch: 60Hz / VRR 48-60Hz
HDR Support Dolby Vision IQ, HDR10+, HLG
Audio ONKYO Sound System, Dolby Atmos, DTS-X
Smart Features Google TV, Google Assistant, Alexa, Gemini AI (55/75-inch only)
Connectivity Ports HDMI 2.1, USB 3.0, USB 2.0, LAN, Optical Digital Audio Output

Significance of Early User Participation

By engaging early users through crowdfunding, TCL aims to empirically verify how the new value of “Art x TV” is received within living spaces. Feedback on usage experiences and support status will be analyzed to assess the marketability and potential demand for this new category of art televisions, informing future product development and market expansion.

Crowdfunding Details

Standard Retail Prices for A400 Pro NXTVISION TV Series

(Early bird special pricing is available through crowdfunding.)

  • 75A400 Pro: 278,000 yen (tax included)

  • 55A400 Pro: 149,800 yen (tax included)

  • 43A400 Pro: 89,800 yen (tax included)

Exhibition Information

Actual products can be viewed at the following locations:

  • Futako Tamagawa Tsutaya Electrics “Tsutaya Electrics+”

    • Location: Tsutaya Electrics+ inside Futako Tamagawa Tsutaya Electrics, Terras Market, Futako Tamagawa Rise S.C., 1-14-1 Tamagawa, Setagaya-ku, Tokyo.

    • Exhibition Period: March 20, 2026 (Fri) to April 18, 2026 (Sat).

  • SHIBUYA TSUTAYA “GREEN FUNDING Touch & Try”

    • Location: SHARE LOUNGE on the 4th floor of SHIBUYA TSUTAYA, 21-6 Udagawacho, Shibuya-ku, Tokyo.

    • Exhibition Period: March 20, 2026 (Fri) to April 18, 2026 (Sat).

About TCL JAPAN ELECTRONICS

TCL is a global leader in consumer electronics, originating from China. Since its founding, TCL has been committed to providing products that support customers’ “Creative Life” through daily innovation. The company delivers high-quality LCD televisions by leveraging advanced network video playback technology and cutting-edge LCD panel technology from the TCL Group. Moving forward, TCL aims to maintain stringent quality control and comprehensive after-sales service as its primary goals in supplying LCD televisions, continuously striving for product quality improvement. The official website is https://www.tcl.com/jp/ja.

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