- LG Electronics Japan Unveils 2026 4K LCD TV Lineup of Six Models
- Advanced AI Processor for Optimized Picture and Sound
- Optimal Viewing Experience
- Diverse Content and User-Friendly Operating System
- Enhanced Gaming on a Large Screen
- Intuitive Usability for All Ages
- Comprehensive and Long-Lasting Support
- Designed with Inclusivity in Mind
- Product Lineup Overview
- Brand Slogan “Life’s Good”
- About LG Electronics Japan Inc.
- About LG Electronics
LG Electronics Japan Unveils 2026 4K LCD TV Lineup of Six Models
LG Electronics Japan Inc. announced its 2026 4K LCD TV lineup, featuring six models ranging from 85 inches to 43 inches. These new televisions are scheduled for sequential release starting mid-April 2026 through limited sales channels. The introduction of new entry-model LCD TVs aims to make large screens more accessible to a wider audience.
Advanced AI Processor for Optimized Picture and Sound
The core of the new 4K LCD TVs is the AI processor “α7 AI Processor Gen9,” which enhances computing and image processing capabilities. This processor utilizes AI, trained with extensive global video data, to analyze various genres of content in real-time and optimize both picture quality and sound.

Key features of the AI processor include:
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AI Picture Pro: Automatically recognizes various video genres and converts them to optimal picture quality. This results in natural skin tones and clear, high-resolution images. (Note: AI Picture Pro is not applicable to copyrighted content from various VOD services.)
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4K Upscaling: Low-resolution content is meticulously upscaled to 4K on a frame-by-frame basis, transforming it into high-definition 4K quality.
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AI Sound Pro: AI converts 2ch audio into immersive virtual 9.1.2ch spatial sound, providing a more engaging surround effect and enhancing immersion in the video.
Optimal Viewing Experience
The new lineup is designed to deliver an optimal viewing experience tailored to content and user preferences.
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FILMMAKER MODE™: This mode disables motion smoothing and frame interpolation, allowing viewers to enjoy movies and other content exactly as intended by the creators.
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HDR10 Pro: LG’s proprietary HDR enhancement technology analyzes and adjusts HDR10 and HLG HDR formats frame by frame. This function delivers more vivid and realistic images.
Diverse Content and User-Friendly Operating System
Equipped with LG’s unique “webOS,” the TVs offer access to a wide range of streaming content. Viewers can enjoy over 600 VOD apps, including popular services like YouTube, Netflix, and TVer. Furthermore, webOS will receive free updates for five years, allowing users to keep their software current simply by updating at home. (Note: A total of four OS updates are guaranteed over five years. Update timing may vary annually, and content may differ by model and country.)
Enhanced Gaming on a Large Screen
The new 4K LCD TVs also cater to gamers. webOS supports cloud gaming services such as Xbox and GeForce NOW, enabling users to play games by simply connecting a gamepad to the TV. The inclusion of VRR (Variable Refresh Rate) support helps reduce screen tearing and stuttering, ensuring a smoother gaming experience on a large display. Additionally, Bluetooth Ultra Low Latency support minimizes input lag for Bluetooth controllers to less than 2.5 milliseconds, offering a real-time gaming experience comparable to wired connections even with cloud gaming.
Intuitive Usability for All Ages
The TVs incorporate several features designed for ease of use across all age groups.
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AI Voice ID: By speaking into the separately sold Magic Remote or the “LG ThinQ” smartphone app, the TV automatically switches to the user’s LG account, eliminating the need to re-enter login information for a seamlessly optimized viewing environment.
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AI Chatbot: If users encounter operational difficulties or issues, selecting “AI Chatbot” from the TV menu provides guidance and directs them to diagnostic programs, facilitating smoother consultations before contacting customer service.
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Multi AI Search: Compatible with Google Gemini and Microsoft Copilot, this feature allows users to quickly get detailed information or advice on topics like tourist destinations or restaurants they see on TV.
Comprehensive and Long-Lasting Support
LG Electronics Japan is committed to providing robust support. Customer inquiries are handled via phone, email, LINE, and chatbot. The company has also established a repair network with approximately 70 service bases across Japan. For instance, in Tokyo’s 23 wards, repairs for all LG products, including TVs, are typically completed within 72 hours. (Note: Even in Tokyo’s 23 wards, response times may exceed 72 hours depending on parts availability.) This comprehensive support system ensures thorough customer service even after product purchase.
Designed with Inclusivity in Mind
The new TVs aim to be accessible to a diverse range of users. They feature:
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A function to optimize color distribution for various color vision characteristics (Note: This function does not guarantee visibility for everyone).
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The ability to connect with compatible cochlear implants for clearer audio delivery (Note: Requires LE Audio compatible device and artificial cochlear implant).
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A blue light reduction function to alleviate eye strain (Note: The symptoms of blue light are a general theory and not based on scientific evidence).
LG Electronics strives to provide accessibility features that cater to diverse needs, ensuring more customers can comfortably use its products.
Product Lineup Overview
| Model | Resolution/Panel | Size (inches) | Estimated Retail Price (incl. tax) | Estimated Release Date |
|---|---|---|---|---|
| 85NU850BPJA | 4K/ LG UHD TV | 85 | Open Price (around 200,000 yen) | Sequentially from late May |
| 75NU850BPJA | 4K/ LG UHD TV | 75 | Open Price (around 152,000 yen) | Sequentially from mid-May |
| 65NU850BPJA | 4K/ LG UHD TV | 65 | Open Price (around 110,000 yen) | Sequentially from mid-April |
| 55NU850BPJA | 4K/ LG UHD TV | 55 | Open Price (around 88,000 yen) | Sequentially from mid-April |
| 50NU850BPJA | 4K/ LG UHD TV | 50 | Open Price (around 77,000 yen) | Sequentially from mid-April |
| 43NU850BPJA | 4K/ LG UHD TV | 43 | Open Price (around 67,000 yen) | Sequentially from mid-April |
For more information on LG’s LCD TVs, please visit:
https://www.lg.com/jp/tvs-soundbars/lcd-tvs/?ec_model_status_code=Active&sortCriteria=%40ec_spotlights_order_no+descending%2C%40ec_stock_status+ascending%2C%40ec_model_release_date+descending
Brand Slogan “Life’s Good”
LG Electronics’ brand slogan, “Life’s Good,” symbolically expresses the company’s desire to “excite and inspire customers worldwide” for a better life amidst diversifying consumer needs. Under this slogan, LG Electronics is committed to its mission of “Innovation for a Better Life” through innovative smart solutions, enriching and empowering the daily lives of its customers. The company is also dedicated to achieving a sustainable society, aiming to reduce carbon emissions by 50% by 2030 (compared to 2017) and fully transition to renewable energy by 2050. Through carbon emission reduction and environmentally conscious eco-product design, LG fulfills its international responsibilities.
About LG Electronics Japan Inc.
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Company Name: LG Electronics Japan Inc.
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Headquarters: Kyobashi Trust Tower 15F, 2-1-3 Kyobashi, Chuo-ku, Tokyo 104-8301
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Established: January 1981
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Representative: Sung-Joo Son, Representative Director
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Business Activities: Import and sales of LG Electronics products in Japan, including TVs, monitors, laptops, home projectors, clothing care appliances, air purifiers, clothes dryer dehumidifiers, digital signage business, in-vehicle equipment, and solutions.
About LG Electronics
LG Electronics is a global innovator in technology, including home appliances, with business operations worldwide and over 74,000 employees. Structured into four companies—Home Appliance & Air Solution, Home Entertainment, Vehicle Component Solutions, and Business Solutions—the company’s global sales are approximately 89.2 trillion KRW in 2025. As a leading global comprehensive home appliance brand manufacturing consumer and commercial products, from TVs, home appliances, air solutions, monitors, to in-vehicle equipment and solutions, LG continues to propose ways to make customers’ lives “Life’s Good.”
