Golfers Survey: Nearly 1 in 3 Say Temperature Control Appliances Significantly Contribute to Score

Key Findings: Temperature Control Ranks Second in Score Contribution

The survey found that 31.7% of respondents stated “temperature control appliances contributed most to their score,” making it the second-highest category after laser rangefinders (35.6%). This suggests that temperature management items are now valued at a similar level to rangefinders, which are increasingly seen as standard equipment.

Survey Summary

• Approximately 70% of respondents were 30-40 years old, with 47% having 1-5 years of golf experience, indicating a focus on casual to intermediate golfers.

• 68% reported playing “a few times a year,” suggesting they value each round.

• Top gadgets contributing to score: 1st Laser Rangefinder (35.6%), 2nd Temperature Control (31.7%), 3rd GPS Navigation (17.3%).

• Current frustrations: 1st “Heavy/bulky in pocket” (37.5%), 2nd “Battery doesn’t last a round” (23.1%).

• Desired gadgets for rounds: Wearable air conditioners (26.0%), mist fans (20.2%), and grip heaters (11.5%) were prominent temperature control items.

• Top criteria for appliance selection: “Lightness/compactness” (73.1%).

Respondent Demographics

The survey primarily involved casual golfers aged 30-40 (30s: 35.6%, 40s: 33.7%), with 62.5% being full-time employees. Most had 1-5 years of golf experience (47.1%) and played a few times a year (68.3%). This demographic represents a significant portion of the general golfing population.

Temperature Control: A Key Factor in Golf Scores

When asked which gadget contributed most to their score, temperature control appliances nearly matched laser rangefinders.

1. Laser Rangefinder: 35.6%
2. Heat/Cold Countermeasure Appliances: 31.7%
3. GPS Navigation: 17.3%
4. Smartphone Apps: 9.6%

This narrow gap suggests that “knowing the distance” and “maintaining physical condition” are becoming equally crucial for golfers. Among currently used gadgets, neck coolers ranked 3rd (35.6%), surpassing watch-type GPS navigation (28.8%). Heated wear was used by 11.5%. This indicates that tools for information gathering and physical conditioning are now seen on par.

Temperature management is transitioning from a comfort item to standard course equipment. PowerArQ already offers the “PowerArQ Wearable Neck Cooler Air,” a Peltier-type device combined with fans, suitable for use on golf courses with frequent waiting times.

The Impact of Temperature: Protecting Concentration and Performance

Golfer feedback revealed why temperature management impacts scores:

• “In summer, concentration is lost without a neck cooler.”

• “Relief from heat allowed me to concentrate on golf, improving my score.”

• “In summer rounds, concentration drops due to heat, so temperature control gadgets are helpful.”

• “I avoid winter golf. Neck coolers are now a necessity. Even in spring, there are hot days, and in summer, playing without a neck cooler becomes painful.”

With summer golf courses often exceeding 35 degrees Celsius, managing body temperature has become a matter of safety and performance maintenance, not just comfort.

Conversely, winter golf presents different challenges:

• “My score stabilized on cold days when it used to be inconsistent.”

• “Wearing a heated vest kept me warm and reduced fatigue.”

• “My hands get numb and I can’t swing as usual.”

• “When it’s cold, my hands don’t move as expected. I can’t grip the club properly.”

Cold bodies lead to stiff muscles and disrupted swing rhythm. While heated wear warms the core, cold fingertips and hands remain a separate issue.

Unmet Market Needs and Desired Features

Among desired “appliances to use during rounds,” several temperature control items ranked high alongside score-improving gadgets:

• Wearable Air Conditioner: 26.0% (4th)

• Mist Fan (portable): 20.2% (5th)

• Portable Refrigerator: 13.5% (6th)

• Grip Heater/Electronic Hand Warmer: 11.5% (tied for 7th)

The 11.5% for grip heaters/electronic hand warmers indicates an untapped need, suggesting golfers faced this problem but hadn’t found a solution, likely due to a lack of dedicated products in the current market.

Common Frustrations: “Heavy/Bulky” and “Battery Life”

Current gadget frustrations include:

• Heavy/bulky in pocket: 37.5%

• Hard to see in sunlight: 31.7%

• Distance accuracy is questionable: 24.0%

• Battery doesn’t last a round: 23.1%

• Complicated operation slows down play: 11.5%

For temperature control items, “heavy/bulky” and “battery life” are significant issues, leading to inconveniences like having to remove them during swings or running out of power mid-round.

Clear Selection Criteria: “Lightness,” “Speed,” “Weather Resistance”

Key factors in choosing appliances reflect the nature of golf:

1. Lightness/Compactness: 73.1%
2. Measurement/Operation Speed: 60.6%
3. Waterproof/Dustproof Performance: 38.5%
4. Affordable Price: 30.8%

Golfers emphasized that gadgets should not interfere with their swing and should be reliable in various weather conditions. Regarding budget, 77% were willing to spend between 10,000 and 50,000 JPY, indicating a willingness to invest in quality.

Ideal Future Gadgets: What Golfers Truly Want

Top “ideal future appliances to buy immediately” all scored over 40%:

1. Glasses that read slopes and show lines: 44.2%
2. Ball tracking system that never loses a ball: 43.3%
3. Device that perfectly reads wind direction and strength: 42.3%
4. Wearable that instantly points out swing flaws: 29.8%

These desires highlight a fundamental need for real-time visualization of unseen course information and personal performance.

Conclusion: Comfort as a Strategic Element, Not Just an Extra

The survey confirms that comfort in golf is now as mature a need as score improvement. Neck coolers are used by nearly one in three golfers, and temperature control items rank second in score contribution.

However, existing products face challenges with weight and battery life, and hand warming remains largely unaddressed. PowerArQ, leveraging its expertise in heated products for campers and motorcycle users, plans to launch golf-specific heated gloves in the 2026 autumn/winter season, designed to be light, long-lasting, and non-interfering with swings. New neck cooler models are also under development. For updates, check PowerArQ’s official website and social media.

PowerArQ Existing Products

PowerArQ Wearable Neck Cooler Air

Features a large Peltier cooling plate and triple fans for double cooling.

• Dimensions: 22.8 × 18.8 × 9.8 (cm)

• Weight: 420g

• Cooling Method: Peltier

• Battery Capacity: 5,200mAh

• Input: USB Type-C 5V/2A

• Power Consumption: 10W

• Operating Time (Cooling + Fan Mode “Strong”): Approx. 2 hours

• Body Material: ABS + Aluminum alloy + Rubber

• Waterproof Performance: None

• Price: 11,000 JPY (tax included)

Heated Gloves (for Golf) – Scheduled for Autumn/Winter 2026 Release

Developed with heating technology refined for motorcycle users, these gloves aim for a lightweight design that doesn’t hinder swings and a battery life that lasts a full round. Details will be released in 2026, with an autumn/winter launch planned.

PowerArQ Brand Overview

“Adventure, your way”

PowerArQ offers outdoor gear for camping, family outings, and creating unique memories away from daily life. It aims to provide a personal experience, whether in new or familiar places.

For inquiries regarding this release, please contact:

株式会社G.Oホールディングス 広報PR担当
E-mail: mailto:press@go-hd.jp