Development Background
The increasing prevalence of stiff shoulders and backs, often attributed to prolonged desk work and smartphone use, highlighted a need for accessible self-care solutions. Many existing stretch devices are often abandoned due to the inconvenience of setup and storage. “Air HoguRetch” was developed with the concept of being a product that can be left out and used immediately, prioritizing ease of continuation.
Key Features of “Air HoguRetch”
Comfortable Design for Shoulder Blade Area
“Air HoguRetch” features a carefully considered design with optimal elasticity and a shape that precisely fits between the shoulder blades. The inflation of the air bags gently stretches the back vertically while comfortably opening the chest horizontally, aiming to replicate the sensation of being supported and stretched by human hands.
Versatile for Various Body Parts
In addition to shoulder blade and back care, the device can be used horizontally for pelvic and hip care. The alternating inflation of the air bags facilitates effective “twisting stretches” for stiffness in the pelvis and hips. Sitting on the cushion can also help loosen the hip joints.
Dedicated Modes for Each Body Part
“Air HoguRetch” is equipped with optimized air movements tailored to specific stretching areas. Users can easily switch between different body part modes and adjust the strength (weak/strong) using the included remote control.
Usage Scenes
Its cushion-like size allows “Air HoguRetch” to be used on the floor, sofa, bed, or chair, offering flexibility in where and when you stretch.
Ideal for:
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Relaxation time while watching TV
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A light stretch before sleep
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Refreshing breaks during remote work
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Loosening up the body upon waking in the morning
By simply placing it in your room like a cushion and using it whenever you feel the need, “Air HoguRetch” can transform daily spare moments into a comfortable refresh time.
Product Specifications
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Product Name/Model Number: Air HoguRetch / ITE-0540-GY (Gray) / ITE-0540-RD (Red)
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Charging Time: Approximately 200 minutes
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Operating Time: Approximately 150 minutes (varies depending on usage frequency and environment)
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External Dimensions: Approximately W210 × D525 × H90mm
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Weight: Approximately 1.4 kg
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Applicable Weight: Under 90 kg
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Accessories: USB charging cable (Type A–Type C)
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Selling Price: 13,800 yen (tax included)
The product is available for purchase at:
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Yahoo Shopping: https://store.shopping.yahoo.co.jp/souda-1959/ite0540.html
About Medi Labo
Medi Labo is a health appliance brand dedicated to providing “body repair” solutions that help reset both mind and body from daily fatigue and discomfort. Souda Seisakusho, leveraging its extensive experience in developing and manufacturing massage equipment for major manufacturers, oversees all stages from planning to development and manufacturing of Medi Labo products. The brand’s series surpassed a cumulative sales total of 100,000 units in 2025.
About Souda Seisakusho Co., Ltd.
Established in 1959, Souda Seisakusho Co., Ltd. prides itself on “customer-oriented manufacturing,” aiming to create products that evoke a sense of satisfaction in its customers. The company applies its long-standing manufacturing expertise to ensure high design and manufacturing quality, supplying numerous OEM health products to major electronics manufacturers.
For more information, visit the company’s website: https://souda-ss.com/
