BELLEMOND’s “Furifuri Reikan-kun Series” Cooling Towels Go Half Price for 3 Days Only: Over 36,000 Units Sold in One Season

Fun Standard Inc., under its brand BELLEMOND, has announced a special three-day half-price sale on its popular “Furifuri Reikan-kun Series” of cooling towels. These items, featuring a charming “Okojo” (stoat) character, offer an instant cooling sensation by simply wetting, wringing, and shaking them. The series, which includes options for children and adults, sold over 36,000 units between June and September 2025.

Limited-Time Half-Price Sale

From May 15, 2026, at 0:00 to May 17, 2026, at 23:59, a special early bird sale will be held for the “Furifuri Reikan-kun Series.” Half-price coupons will be distributed in limited quantities on Amazon and Rakuten. Some products are available for pre-order, making this an opportune moment to prepare for the summer heat.

Amazon Official Shop: https://www.amazon.co.jp/stores/page/0C2EF5C4-C7DB-4BA9-AC2F-509AD43C6F95?channel=PRT-FURIFURI-260515

Use promotion code FURIFURI2605 at checkout for half price.

Rakuten Coupon: https://coupon.rakuten.co.jp/getCoupon?getkey=MUJLMC1HWTFQLU9GQlQtQUkxRA–&rt=

Click the button to get the half-price coupon.
Please check each official shop for product availability and shipping schedules, as some items are available for pre-order.

Simple Mechanism for Instant Coolness

One of the key reasons for the series’ popularity is its straightforward use: simply wet it, wring it out, and shake it for 3 to 5 seconds to achieve a refreshing cool feeling. This ease of use allows for convenient heat relief on the go.

Since no power or batteries are required, the towels are suitable for various activities such as commuting, children’s outdoor play, sports spectating, outdoor adventures, and outdoor work.

Featured in Various Media

The “Furifuri Reikan-kun Series” has garnered attention as a summer heat relief item, being featured on various television and radio programs.

Programs where the series has been introduced include:

TV Asahi “Wide! Scramble” (2024)
Fuji TV “Mezamashi TV” (2025)
Nippon TV “Oh! My God!” (2025)
Nagoya TV “Ogiyahagi no Hapi Camp” (2025)
Radio Nippon “Happy Voice! from YOKOHAMA” (2025)

Four Types for Diverse Needs

The “Furifuri Reikan-kun Series” offers four types to suit different users and situations:

Furifuri Reikan Towel-kun

This standard-sized towel (approximately 30x100cm) comes in stylish colors, making it a versatile item for daily heat relief during commutes, exercise, and outdoor play.

Reikan Kids Towel-kun

Designed for children (approximately 13x73cm), this towel includes a matching silicone case for easy attachment to backpacks and a loop to keep it securely around the neck. It is convenient for school, outings, and extracurricular activities.

Reikan Hood Towel-kun

This hooded type covers the head, neck, and face. It features snap buttons, making it useful for outdoor work, farming, and extended outdoor play.

Reikan Poncho-kun

Available in S, M, and L sizes, the Reikan Poncho-kun is suitable for the whole family. The M and L sizes feature a double-button design to ensure a snug fit.

Stylish Colors and Family-Friendly Sizes

Beyond functionality, the “Furifuri Reikan-kun Series” prioritizes aesthetics and user choice.

Unique Color Variations

The standard cooling towels are available in fashionable colors appealing to a wide range of users. The designs aim to avoid a utilitarian look, making them suitable for everyday use during commutes, school, and outings.

Wide Range of Sizes for the Whole Family

In addition to standard towels, the lineup includes kids’ towels, hooded towels, and ponchos. With S, M, and L sizes for ponchos, the series offers options for all family members and various usage scenarios.

Ideal for Various Summer Activities

The “Furifuri Reikan-kun Series” is designed to be effective in many summer situations, including commuting, school, children’s outdoor play, lessons, sports spectating, theme parks, festivals, camping, barbecues, farming, outdoor work, and pet walks. With just water, users can easily achieve a cooling sensation whenever they feel the heat.

About BELLEMOND

BELLEMOND is a lifestyle brand that offers products designed to satisfy customers, primarily focusing on iPad films and smartphone accessories. From 2025 onwards, the brand aims to connect with one million users by expanding its product range to include fans, parasols, and aroma diffusers, catering to a wider array of daily scenarios.

BELLEMOND Official Website: https://www.bellemond.jp

About Fun Standard Inc.

Company Name: Fun Standard Inc.
Representative Directors: Ryosuke Oya, Hiroki Sasamori
Head Office: 1F 1001, Paseo Minamigaoka, 16-6 Shidai, Onojo City, Fukuoka 816-0954, Japan
Business Activities: Planning, development, mail order, crowdfunding, design, PR, etc.
Official Website: https://www.funstandard.jp/