Shokz’s Product Strategy Driving Market Leadership
Since its inception, Shokz has been a pioneer in bone conduction technology, dedicated to popularizing the “open-ear” listening style. In 2025, the company expanded its product lineup to include the high-end sports model “OpenRun Pro 2,” the stylish and comfortable ear-cuff type “OpenDots ONE,” and the functionally enhanced “OpenFit 2+.” This strategy helped establish “open-ear” as a viable option not only for sports but also for business and daily fashion, leading to widespread customer support and the achievement of these two leading positions.
Key Product Lineup Supporting the “Two Crowns” Achievement
OpenRun Pro 2
This flagship model redefines bone conduction. It features “DualPitch™” technology, which combines bone conduction and air conduction speakers to deliver clear mid-high frequencies and deep bass. The unique “DirectPitch™ Technology” minimizes sound leakage, while the design ensures a stable fit even during intense activities.
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Price: 27,880 yen (tax included)
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Colors: Black, Orange, Blue, Satoru Osaka model
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Product Page: https://jp.shokz.com/products/openrun-pro2
OpenFit 2+
Offering an optimal balance of comfort and functionality, the OpenFit 2+ incorporates the industry-first “DualBoost™ Technology.” This combines an extra-large low-frequency unit for powerful bass with a high-frequency unit for vibrant and dynamic sound. A newly added multi-function button allows for easy control of volume adjustment, track skipping, and call answering.
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Price: 27,880 yen (tax included)
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Colors: Black, Gray
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Product Page: https://jp.shokz.com/products/openfit-2-plus
OpenDots ONE
Shokz’s first ear-cuff type earphone, the OpenDots ONE, features an ultra-lightweight design of just 6.5g per ear, allowing it to blend in like an accessory. It combines the safety of being aware of surroundings with fashion appeal, ensuring comfort even during prolonged use.
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Price: 27,880 yen (tax included)
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Colors: Black, Gray, Pink
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Product Page: https://jp.shokz.com/products/opendots-one
Sales Locations
Shokz products are available at the following locations:
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Shokz Official Online Store
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Amazon Official Store
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Rakuten Official Store
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National electronics retailers (including Bic Camera, Yodobashi Camera, and select Yamada Denki stores)
About BCN Ranking Data
BCN Ranking is a sales data service that provides POS data collected from national electronics retailers and e-commerce sites like Amazon. It compiles daily sales volume, value, and average unit price for approximately 150 items, primarily digital home appliances and PC software.
About Shokz
Shokz is an innovator in open-ear earphones, delivering high-quality audio through proprietary technology at accessible price points. The company provides a new “while-listening” audio experience, ensuring both safety through its open-ear design and excellent sound quality. Shokz continues to develop innovative products that revolutionize the earphone industry.
More details can be found at: https://jp.shokz.com/
Company Overview
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Company Name: Shokz Japan K.K.
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Headquarters: 3-14-2-301 Ueno, Taito-ku, Tokyo
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Representative: Chen Qian
