BEAUM Launches “TINY FLOW Hair Dryer”: Lightweight Design Meets Powerful Performance

Health&Fitness

Product Features

1. Two Distinct Textures

The dryer’s body features unique textures reminiscent of porcelain and minerals, offering both visual appeal and a pleasant tactile experience with each use.

  • Hakuji (White Porcelain) Finish
    A soft, elegant matte finish that evokes the quiet luster of porcelain. It offers a comfortable, moist feel in the hand.
    BEAUM TINY FLOW Hair Dryer Hakuji finish

  • Kokuyo (Black Obsidian) Finish
    A deep, beautiful surface finish that resembles a precious mineral. Its charm lies in the varying expressions it displays depending on the viewing angle.
    BEAUM TINY FLOW Hair Dryer Kokuyo finish

2. Lightweight with Powerful Airflow

Weighing only 390g, the TINY FLOW Hair Dryer is designed for extended use without arm fatigue. Its compact size makes it suitable for daily use, as well as for travel and business trips. Despite its small form factor, it achieves a powerful wind speed of 17m/s and an airflow of 1.2m³/min, delivering wind effectively to the hair roots for a comfortable drying experience.

BEAUM TINY FLOW Hair Dryer packed for travel

3. Two-Stage Switching and Magnetic Nozzle

The dryer features two power settings: 1200W (TURBO) for quick drying and 500W (SET) for delicate styling, allowing for versatile use. The included nozzle is magnetic, ensuring smooth attachment and detachment, which combines comfortable operation with a sleek design.

BEAUM TINY FLOW Hair Dryer nozzle

4. Beautiful and Easy-to-Maintain Mesh Filter

The air intake features a titanium-coated mesh filter. This design resists dirt accumulation and allows for easy cleaning of dust, helping to maintain the product’s performance and cleanliness over time.

BEAUM TINY FLOW Hair Dryer filter

About BEAUM

BEAUM (뷰움) is a beauty appliance brand centered on the concept of “BEAUTY × MIND.” It proposes self-care that enables individuals to embrace their unique selves. The brand aims to deliver the beauty of self-care to everyday life, believing that taking care of oneself enriches daily routines and leads to new forms of beauty. To further convey this worldview, the BEAUM brand website has been redesigned, offering insights into its concept and story.

BEAUM Brand Site: https://www.apix-intl.co.jp/beaum/

Product Specifications

TINY FLOW Hair Dryer / ATD-B09 Overview

  • Product Name: TINY FLOW Hair Dryer

  • Body Size: (Approx.) W174 x D38 x H144mm

  • Body Weight: (Approx.) 390g

  • Power Supply: AC100V 50/60Hz

  • Power Consumption: 1200W

  • Materials: Body: Aluminum alloy, ABS resin; Nozzle: Glass fiber reinforced polyamide

  • Price: Open Price (Reference Price: ¥9,800- including tax)

  • Release Date: Early June

Product Page URL: https://www.apix-intl.co.jp/products/atdb09/

About Apix International Co., Ltd.

Apix International was established in 2004 with the aim of popularizing design-oriented home appliances in Japan. The company is committed to developing products that integrate into users’ lives and pursuing smart designs that anticipate changing times. It prioritizes reliable quality and ease of use, striving to enrich daily life through its products.

Apix International is a group company of Denkyo Group Holdings Co., Ltd. (Osaka City, Naniwa-ku; Representative Director and President: Ichiro Takase; Tokyo Stock Exchange Standard Market: 8144).

Denkyo Group Holdings slogan

Denkyo Group’s purpose is “Making every day more, and more, comfortable,” aiming to contribute to society by realizing rich and comfortable living.

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