- New 4-Way Waist Fan Released to Address Heatstroke Prevention Needs
- 5 Features Responding to Market Needs
- 1. 10000mAh Large-Capacity Battery for Up to 45 Hours of Continuous Use
- 2. “Body Cooling Structure” for Direct Airflow Inside Clothing
- 3. Multi-Use Design: One Device, Four Functions
- 4. Powerful Airflow × Lightweight and Compact Design
- 5. Addresses Heatstroke Prevention Needs in an Era of Persistent Heatwaves
- Usage Scenarios
- Product Overview
- Company Information
- 5 Features Responding to Market Needs
New 4-Way Waist Fan Released to Address Heatstroke Prevention Needs
LAMA Store, operated by L&L LivelyLife Inc., has launched a new “4-Way Waist Fan” designed to meet the growing demand for heatstroke countermeasures. This fan offers up to 45 hours of continuous operation and is equipped with a 10000mAh large-capacity battery, providing comprehensive support for summer heat in various scenarios, including outdoor work, commuting, outdoor activities, and sports spectating.
In recent years, Japan has experienced an increasing number of extremely hot days. The Japan Meteorological Agency predicts that the summer of 2026 will see temperatures above average nationwide. As awareness of heatstroke prevention rises, personal cooling devices such as waist fans, which directly deliver airflow inside clothing, are gaining significant attention.
This newly released “4-Way Waist Fan” integrates a high-capacity 10000mAh battery and a powerful motor, achieving both strong airflow and extended operational time. It is suitable for a wide range of situations, including outdoor and on-site work, outdoor activities, sports events, festivals, and daily commutes.

For product details, please visit: https://item.rakuten.co.jp/la-ma/j100731/
5 Features Responding to Market Needs
1. 10000mAh Large-Capacity Battery for Up to 45 Hours of Continuous Use
Equipped with a 10000mAh battery, this fan is designed for prolonged outdoor use. It can operate continuously for up to approximately 45 hours, ensuring reliable cooling even in environments with limited charging access, such as construction sites or outdoor adventures.

2. “Body Cooling Structure” for Direct Airflow Inside Clothing
When worn on the waist, the fan directly circulates air inside clothing, effectively reducing sweat and stuffiness. This design cools the core body, a region often difficult to reach with traditional handheld fans, thereby lowering the perceived temperature.

3. Multi-Use Design: One Device, Four Functions
This product offers versatile 4-way functionality:
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Waist fan
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Neck fan
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Handheld fan
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Desktop fan
Users can flexibly switch between modes depending on the situation, whether commuting, working on-site, or using it indoors.

4. Powerful Airflow × Lightweight and Compact Design
The fan delivers stable, strong airflow through a high-output motor while maintaining a lightweight design. This ensures minimal burden during prolonged wear, making it practical for use as a work device.

5. Addresses Heatstroke Prevention Needs in an Era of Persistent Heatwaves
Due to recent climate change, the risk of heatstroke during summer is increasing annually. This product was developed as a new heat countermeasure item, shifting from “enduring the heat” to “actively preventing it.”

Usage Scenarios
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Outdoor work sites such as construction, logistics, and manufacturing
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Heat countermeasures during commutes to work or school
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Outdoor activities like camping and hiking
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Sports spectating and festivals
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Emergency preparedness item

Product Overview
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Product Name: 4-Way Waist Fan
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Battery Capacity: 10000mAh
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Maximum Operating Time: Approximately 45 hours
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Features:
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Up to 45 hours of continuous airflow
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10000mAh large-capacity battery
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5-level airflow adjustment
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USB power supply compatible (mobile battery function)
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LED remaining battery indicator
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4-way functionality (waist, neck, handheld, desktop)
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Lightweight and compact design
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PSE certified
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Sales Page:
Company Information
L&L LivelyLife Inc. was founded in 2015. It is a lifestyle technology company that develops smartwatches, earphones, smartphone accessories, small home appliances, and outdoor equipment. The company sells its products in Japan, Europe, and Southeast Asia, with over 10 million users to date, providing high-quality and convenient products by integrating the latest technology with market needs.
Company Name: L&L LivelyLife Inc.
Representative: Eichi Shida
Location: Tachikawa AS Building 3F, 3-1-13 Nishikicho, Tachikawa-shi, Tokyo
Phone: 042-512-8274
URL: https://livelylife.jp/
