French-Born, Globally Recognized New Device “Playtiles” Makes Its Debut in Japan

Game Consoles

What is Playtiles? Transform Your Smartphone into a Portable Game Console

Playtiles is a pocket-sized, electronics-free controller that directly adheres to smartphone screens. It requires no batteries, cables, or Bluetooth pairing, offering authentic physical button control simply by attaching it to the screen.

It is compatible with almost all iOS/Android smartphones with a width of 68mm or more. When combined with its dedicated web app, “PlaytilesOS,” it creates a unique gaming ecosystem that allows users to comfortably play officially licensed indie games.

Playtiles Season 2

Just 3 Steps to Start Playing

  1. Scan: Scan the QR code on the back of the Playtile to launch PlaytilesOS.
  2. Place: Position it on your smartphone screen and connect it to the “virtual cable” displayed on the screen.
  3. Play: Enjoy games anytime, anywhere.

How to Use Playtiles

Key Features

  • No Adhesives Required: It adheres tightly to your smartphone using a special structure similar to a gecko’s foot, leaving no residue when removed.

  • No Electronic Components: No batteries or cables are needed. It uses a physical mechanism to directly transmit your finger touches to the screen.

  • Portable Game Console-like Operation: It features conductive mechanical buttons with a satisfying click feel, providing an authentic gaming experience.

  • Ergonomic Design: Its compact size allows it to be stored in a wallet or pocket.

  • Privacy-Focused: It collects no personal data, and there are no advertisements or in-game purchases.

  • Universal Compatibility: Compatible with most iOS/Android smartphones with a width of 68mm or more.

Playtiles in Hand

Playing with Playtiles Outdoors

Playtiles in Pocket

Sales Content: “Season 2 Pack” Set Details

The “Playtiles Season 2 Pack,” which includes an improved controller and extensive game content, will be offered during the test sale.

  • Electronics-Free Controller (v2): The latest version features a redesigned D-pad and a new visual identity.

  • PlaytilesOS (iOS/Android Compatible): A dedicated web app for centralized game library management, achievements, manuals, TV casting functionality, and game import/export features.

  • Season 2 Games (24 Titles): 24 officially licensed homebrew games from indie developers will be delivered weekly over 12 weeks. This includes 7 Playtiles-exclusive titles, with a total value exceeding 60 Euros. The selection covers various genres such as action, adventure, horror, platformer, puzzle, and racing.

Playtiles Season 2 Pack Contents

Test Sales Overview

  • Product Name: Playtiles Season 2 Pack (Controller + Game Bundle)

  • Sales Price: 6,300 yen (excluding tax)

  • Sales Start: July 6, 2026

  • Sales Location: WorldGameExpress (NK Boeki Co., Ltd. Official Online Shop)

  • Sales URL: https://worldgameexpress.myshopify.com/products/playtiles

  • Compatible Models: iOS/Android smartphones with a width of 68mm or more

  • Future Plans: Sales channels will be expanded sequentially based on the feedback from the test sales.

Playtiles’ Achievements to Date

  • Over 1,300 units sold in more than 40 countries worldwide.

  • More than 40 indie developers/studios have participated.

  • Over 50 licensed games included in the ecosystem.

  • Featured by various international media outlets, including Gizmodo Japan (Japan), Yanko Design (USA), Notebookcheck (Germany), Silicon Luxembourg (Luxembourg), Le Télégramme (France), and European IP specialized media (Creatives Unite).

  • Made in France, patent pending, protected by European design registration (No. 015110012-0001, No. 015110012-0002) and international trademark/design rights.

User Voices (Overseas Users)

  • “It worked comfortably from the day it arrived. Depths of Europa is incredibly fun!” — Stinoalpino

  • “It’s small, light, and it feels really good to just place Playtiles on my phone and start a game right away.” — Antoine G.

  • “It made playing Game Boy homebrew games even more enjoyable!” — Homebrew Raider

About the Developer

INNO Studio S.A.S. is an independent design and innovation studio specializing in software, hardware, and video games. It was established in 2023 by Wesley Deglise and David Pinneau in Moselle, Grand Est region, France. The studio receives prototyping and R&D support from the Grand Est region and Bpifrance, and is a member of the regional video game industry network “East Games.”

Official Website: https://get.playtil.es/

About the Importer/Distributor

NK Boeki Co., Ltd. is a company that carefully selects popular overseas game peripherals for import and sale in Japan. Through its official online shop “WorldGameExpress,” it serves Japanese game enthusiasts with authentic overseas game peripherals as an authorized importer for manufacturers such as Polymega, hitBOX, Hyperkin, Pound, Retro Fighters, and Epilogue. The company celebrated its 20th anniversary in 2025.

WorldGameExpress: https://worldgameexpress.myshopify.com/

Contact Information

NK Boeki Co., Ltd. / WorldGameExpress

Information, prices, and specifications in this release are as of July 2026 and may be subject to change without notice. Playtiles is patent pending and protected by European design registrations (No. 015110012-0001 and No. 015110012-0002) and international trademark and design rights (FR500000005158931 and FR500000005158933).

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