Combatting Summer Heat: LivelyLife Unveils Three Types of Hands-Free Waist Fans, Announces Limited-Time Sale on July 10
LAMA Store Rakuten, operated by L&L LivelyLife Inc., is addressing the challenges of increasingly severe summer heat with a range of hands-free “waist fans.” To support customers in staying cool, the company is holding a special “Summer Heat Support SALE” on July 10, 2026, offering a 20% off coupon to the first 50 customers who purchase eligible waist fan models.
Growing Demand for Portable Cooling Solutions
Japan has experienced rising temperatures during the summer months in recent years, leading to increased public interest in heatstroke prevention outdoors and daily heat countermeasures. The demand for portable cooling items has expanded beyond traditional desk fans and handheld fans to include hands-free solutions like waist fans and models equipped with large-capacity batteries for extended use. The current sale features three types of waist fans, each designed to cater to different usage scenarios, including commuting, outdoor activities, and extended work.
Three Waist Fan Types to Suit Various Scenes
TYPE 1: High-Speed Airflow Model – Recommended for Daily Use and Outdoors
This model features a large-capacity battery, delivering powerful airflow. It is suitable for outdoor excursions and leisure activities, providing a comfortable breeze even in hot environments.

TYPE 2: Ultra-Lightweight Model – Recommended for Commuting, School, and Women
Designed for portability, this lightweight model is easy to carry for daily commutes. Despite its compact size, it offers sufficient airflow to support comfortable travel and outdoor activities during hot seasons.

TYPE 3: Powerful Long-Duration Model – Recommended for Construction Sites and Long Hours of Work
Equipped with a large-capacity battery, this model is designed for extended use. Its adjustable airflow direction ensures efficient cooling, allowing users to stay comfortable even during prolonged work periods.

Make Summer More Comfortable
The “Summer Heat Support SALE” offers a limited-time opportunity to purchase these versatile waist fans at a discounted price. As the heat intensifies, these items aim to provide effective heat countermeasures tailored to individual lifestyles, whether for commuting, leisure, or work.
Campaign Overview
-
Duration: Limited to July 10, 2026 (Friday)
-
Benefit: 20% OFF coupon for eligible products
-
Eligibility: First 50 customers
-
Eligible Products: All three waist fan models
-
Sales Page: https://item.rakuten.co.jp/la-ma/j100589/
Company Information
L&L LivelyLife Inc., founded in 2015, is a lifestyle technology company that develops and sells smartwatches, earphones, smartphone accessories, small home appliances, and outdoor goods. The company operates in Japan, Europe, the United States, and Southeast Asia, with over 10 million users cumulatively. It strives to provide high-quality, convenient products by integrating the latest technology with market needs.
Company Name: L&L LivelyLife Inc.
Representative: Hideaki Shida
Location: Tachikawa AS Building 3F, 3-1-13 Nishiki-cho, Tachikawa-shi, Tokyo
Phone: 042-512-8274
URL: https://livelylife.jp/

