Survey Summary
Out of 40,930 AI responses analyzed, 39,527 (96.57%) explicitly mentioned specific brand names, with 81 different brands detected. The most frequently appearing brand was mentioned in 20,905 responses (51.08%), demonstrating a 15.76% lead over the second-ranked brand (35.32%).
Category-wise, the general home appliance category showed a combined response appearance share of 153.12% with just five brands, indicating a strong tendency for multiple brands to be listed simultaneously in a single response.
Across eight AI models—Copilot, Claude, Gemini, Google AI Mode, Google AI Overview, ChatGPT, Grok, and Perplexity—the top-appearing brand was consistent in seven of them. Copilot was the only exception, with a different brand leading its recommendations.
Prompt-specific brand appearance rates varied from a high of 99.84% to a low of 88.40%, a difference of 11.44%. This indicates that even for prompts expressing purchase intent, generative AI’s inclination to mention brand names differs depending on the product category.
Key Survey Findings
Generative AI’s Appliance and Gadget Recommendations: 96.6% Include Specific Brand Names
Of the 40,930 responses analyzed, 39,527 (96.57%) included specific brand names. This
