New Commercial Overview
The new Mirable Ex shower head features innovative technology that allows for detailed water flow adjustments tailored to specific body parts and uses, such as the skin, hair, or mouth. The commercials feature unique characters modeled after body parts like the mouth, ears, nose, and hands, making the product’s specialized functions easy to understand.
“Queue” Commercial Story
The “Queue” commercial opens with an array of body parts lined up. A “mouth” character approaches and asks, “What’s this queue for?” A “ear” character, already in line, charmingly replies, “Oh, we’re waiting for Mirable.” The “mouth” then joins the queue, content. This scene depicts the endearing anticipation of body parts eagerly awaiting the perfect water flow.
Characters representing various body parts forming a queue.
The “mouth” character inquiring about the queue to the “ear” character.
“Long-awaited” Commercial Story
In the “Long-awaited” commercial, a narration declares, “We were waiting. Our whole bodies were waiting. The culmination of Mirable.” As the narration plays, the “ear” and “mouth” characters, who have been eagerly anticipating the new Mirable, display expressions of profound joy and satisfaction. The rich emotional portrayal of the characters is designed to captivate viewers.
Body parts expressing their long-awaited anticipation for the perfect water flow.
Both commercials conclude with a scene where all the body parts collectively enjoy the Mirable Ex shower, rejoicing in the long-awaited and pleasant experience.
Body parts joyfully experiencing the new Mirable shower.
The new CM videos are available here:
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“Queue” commercial: https://www.youtube.com/watch?v=XW40hv5Qdpw
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“Long-awaited” commercial: https://youtu.be/R4eqjj8F7UE
From “High Cleaning Power” to “Shower for Loved Ones”
Since its initial launch in 2018, Mirable has garnered significant attention through its impactful commercials demonstrating the removal of oil-based pen marks. This approach has fostered a new culture where consumers choose and replace shower heads based on high functional value, beyond mere dirt removal. The television commercials for Mirable Ex, representing the culmination of research and development, maintain the sophisticated black-themed brand aesthetic while venturing into a new expressive style, distinct from previous empirical demonstrations.
Science Inc. has diligently pursued the potential of fine bubble technology for approximately 20 years since its establishment in 2007. This technology extends beyond household shower heads to applications in nursing homes, medical facilities, and even the “Future Human Washing Machine” showcased at last year’s Expo.
The Mirable Ex, launching this time, embodies the company’s two decades of technological accumulation, representing the current pinnacle of its achievements. While retaining its proven functional value, the company has embraced a new expression that resonates with caring for the skin of oneself and loved ones. It is hoped that users will enjoy this new shower experience while thinking of their own skin and the skin of important people in their lives.
Mirable Ex Product Overview and Pre-Order Information
Mirable Ex was developed to bring the advanced bathing technology of the “Future Human Washing Machine,” which recorded 98.3% satisfaction at last year’s Expo, into homes. The “Ex” in its name encapsulates three core ideas: “Expo” (as in the Expo’s validation), “Extra” (for its special features), and “Experience” (for the unique user experience).
The Mirable Ex shower head, emphasizing its ultra-fine mist technology.
Three Evolved Features
- Significant Weight Reduction to Approximately 265g: Internal design revisions have made the shower head easier to handle for everyone from small children to seniors.
- Smooth, Gentle Water Flow with High Cleaning Power: The water discharge mechanism for all three water flow types has been redesigned from the ground up, enabling the generation of even more ultra-fine bubbles.
- Bathroom-Harmonizing Design and Enhanced One-Handed Operability: The product features a refined design and incorporates an intuitive hand-held stop button. (Note: This is not a complete shut-off.)
Product Specifications
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Body Dimensions: 208mm × 135mm × φ72mm
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Individual Packaging Size: W250mm × D180mm × H90mm
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Body Weight: Approximately 265g
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Water Flow Types: 3 types (Skin Luster Mode, Scalp Mode, Interdental Mode)
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Mist Nozzles: 16 holes
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Certification: FBIA “Class 7ab” certified
Multiple views of the Mirable Ex shower head, showcasing its design.
Corporate Website Renewal
Coinciding with the start of pre-orders for Mirable Ex, the corporate website has also been renewed today. The updated site offers a clearer presentation of the brand’s journey and technological information.
URL: https://i-feel-science.com/
Science Inc. Company Profile
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Company Name: Science Inc.
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Location: Shin-Osaka Central Tower North Building 5F, 5-5-15 Nishinakajima, Yodogawa-ku, Osaka-shi, Osaka 532-0011, Japan
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Representative Director and President: Yasuhiro Mizukami
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Establishment: August 2007
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Business Activities: Development, manufacturing, sales, and maintenance of fine bubble products
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Website: https://i-feel-science.com/
