Overview of Sales Rankings
The rankings for July 2026 show that relatively newer models such as the iPhone 14 and iPhone 15 continue to hold top positions across all regions: Japan, the US, and Europe. In Japan, the iPhone SE (2022) consistently secured the first and second spots. In the US and European markets, high-performance models like the iPhone 15 Pro and iPhone 15 Plus also continued to rank, following trends from the previous month.
Back Market Japan Refurbished Smartphone Sales Ranking
- iPhone SE (2022) 64GB
- iPhone SE (2022) 128GB
- iPhone 14 128GB
- iPhone 15 128GB
- iPhone 13 128GB
- iPhone 13 mini 128GB
- iPhone 15 256GB
- iPhone SE (2020) 64GB
- iPhone 14 256GB
- iPhone 12 64GB
Back Market United States Refurbished Smartphone Sales Ranking
- iPhone 14 128GB
- iPhone 15 128GB
- iPhone 13 128GB
- iPhone 12 64GB
- iPhone 15 Plus 128GB
Back Market Europe Refurbished Smartphone Sales Ranking
- iPhone 14 128GB
- iPhone 15 128GB
- iPhone 13 128GB
- iPhone 15 Pro 128GB
- iPhone 15 Pro 256GB
Top Ranked Products in Japan
1st Place: iPhone SE (2022) 64GB
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Sales Price: From ¥19,728 (tax included)
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New Release Price: ¥62,800
Customer Review: “I couldn’t afford a new one, so I decided to buy from Back Market for an affordable price. I bought an A-rank product and am very satisfied with no scratches.”
2nd Place: iPhone SE (2022) 128GB
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Sales Price: From ¥24,827 (tax included)
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New Release Price: ¥69,800
Customer Review: “It arrived on the third day after ordering, and I was able to switch to an iPhone in good condition, for which I am grateful. The 1-year operation warranty also gives me peace of mind.”
3rd Place: iPhone 14
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Sales Price: From ¥47,517 (tax included)
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New Release Price: ¥119,800
*Customer Review: “It’s a B-grade, but there are no noticeable scratches, and it’s very clean. It feels clean down to the finest details, just like a new product.”
Back Market Representative’s Analysis
In the Japanese market, the iPhone SE (2022) continues to hold the 1st and 2nd positions, indicating persistent demand for compact and price-conscious models. Simultaneously, relatively newer models like the iPhone 14 and iPhone 15 are also firmly established in the top ranks, suggesting a growing demand for newer models within the refurbished market. Specifically for the iPhone 15, despite price increases for the new iPhone 16 and 17 series, the sales price of its refurbished counterpart has dropped by approximately 6,000 yen compared to the previous month, and demand is expected to further accelerate.
In the US and European markets, while the iPhone 14 and iPhone 15 dominate the top positions, high-performance models such as the iPhone 15 Pro and iPhone 15 Plus have also ranked consistently, indicating a broadening demand for newer, high-performance models.
About Back Market Japan Co., Ltd.
Back Market, a unicorn company established in France in November 2014, operates one of the world’s largest marketplaces specializing in refurbished electronic devices like mobile phones and personal computers. It conducts business in 17 countries worldwide, including Japan, Asia, Europe, and the United States. The company is committed to maintaining the high quality of refurbished products through strict vetting of vendors, sharing expertise on refurbishing new devices, and developing a unique algorithm that provides products with an optimal balance of quality and price. For purchasers, Back Market automatically provides a one-year operational warranty and a 30-day return guarantee free of charge, aiming to popularize refurbished products that offer quality and warranty superior to used items at prices below new products.
Back Market’s corporate mission is to continue sustainable and environmentally friendly business and activities, having obtained “B Corporation (B Corp)” certification in April 2023. Refurbished products, when compared to new ones, reduce raw material usage, water consumption, electronic waste generation, and atmospheric carbon dioxide emissions by approximately one-tenth across all categories in the manufacturing process. By expanding the market for refurbished products, Back Market aims to mitigate environmental impact.
More information can be found at: https://www.backmarket.co.jp/ja-jp
