Experience “VAIO Wellness Care™” at VAIO Shop in Shop
Since VAIO joined the Nojima team in 2025, Nojima and VAIO have collaborated to deliver new value to customers. “VAIO Wellness Care™” is a result of this collaboration, representing a world-first1 PC innovation. It utilizes the PC’s built-in camera to acquire and automatically record “vascular information” and “heart rate information”2, allowing users to review their condition at any time.
Starting Monday, August 10, “VAIO Day,” visitors can experience the features of “VAIO Wellness Care™” at the dedicated VAIO corners, “VAIO Shop in Shop,” within Nojima stores. Additionally, the first 100 visitors who experience VAIO products at each “VAIO Shop in Shop” store will receive a limited-edition “VAIO Day” hand towel as a novelty gift.
[VAIO Wellness Care™ Experience Corner Overview]
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Start Date: Monday, August 10, 2026
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Participating Stores: All 7 “VAIO Shop in Shop” locations within Nojima stores:
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Sagamihara Main Store
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Odakyu Machida Store
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Lake Town Store
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Shinjuku Takashimaya Times Square Store
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Terrace Mall Shonan Store
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Emiterasu Tokorozawa Store
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Nagaisumi Store
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For more information on VAIO Wellness Care™, visit:
https://vaio.com/software/wellnesscare/
About “VAIO Day”
August 10, the launch date of “VAIO Wellness Care™,” is designated as “VAIO Day.” This day aims to share VAIO’s commitment to “Smart,” “Cool,” and “Authentic” craftsmanship and values with everyone, while also serving as an occasion to create new products, services, and challenges.
For more information on “VAIO Day,” visit:
https://vaio.com/campaign/vaioday2026/
Past Collaborations between VAIO and Nojima Team
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December 2025 –: Japan’s first battery warranty service launched at Nojima stores.
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January 2026 –: Mobile communication-enabled Windows PC “VAIO® Pro PG” released at Docomo Shops (ITX, Conexio, etc.).
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April 2026 –: VAIO Meister certification system launched at Nojima stores.
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April 2026 –: “VAIO Shop in Shop” deployed at Nojima stores, offering experiences of Microsoft 365 AI features and unique VAIO functionalities.
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August 2026 –: Customized models of VAIO consumer PCs become available at selected Nojima “VAIO Shop in Shop” stores.
1 As a PC with standard-equipped functionality to measure both vascular information and heart rate information using a built-in camera. According to Stella Associates Co., Ltd. research as of July 10, 2026.
2 Vascular information and heart rate information are estimated values derived from models constructed through statistical processing based on data acquired from the camera, and are not medically established.
