- SOPPY Home Food Waste Disposer Featured on TOKYO MX “Ee Janai Ka!!” Addresses Summer Odor and Disposal Challenges
- SOPPY Introduced on TOKYO MX “Ee Janai Ka!!”
- Addressing Summer Food Waste Odor and Storage Concerns
- Easy Operation: Just Put it in and Press a Button
- Four Key Features of SOPPY
- Making Food Waste Processing Not a “Daily Chore”
- Eligible for “Food Waste Disposer Purchase Subsidy Programs” in Some Municipalities
- The Opportunity to Choose “Processing Food Waste at Home” Through Television Broadcast
- Product Overview
- Launch Commemoration | Limited-Time 2 Major Purchase Benefits
- About SOPPY
- Company Overview
SOPPY Home Food Waste Disposer Featured on TOKYO MX “Ee Janai Ka!!” Addresses Summer Odor and Disposal Challenges
The “SOPPY” brand home food waste disposer from L&L LivelyLife Inc. was featured on the TOKYO MX information variety program “Ee Janai Ka!!” broadcast on Sunday, August 9, 2026.
The program showcased SOPPY as a household food waste disposer that allows users to easily dry, pulverize, and deodorize food waste.
Summer, with its higher temperatures, often brings concerns about food waste odors in the kitchen and storage until garbage collection day. SOPPY aims to simplify daily food waste processing by incorporating user-friendly features such as reducing food waste by up to approximately 96% through drying and pulverization, a double deodorization system combining ozone and activated carbon, and a quiet design operating at approximately 38dB.
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SOPPY Introduced on TOKYO MX “Ee Janai Ka!!”
The SOPPY home food waste disposer was introduced on TOKYO MX’s “Ee Janai Ka!!” on August 9, 2026. The program demonstrated the actual product, highlighting its ease of use for home food waste processing and its benefits in reducing the burden of daily garbage disposal and food waste storage. The convenience of home food waste disposers garnered attention from the program’s cast members, who reacted positively with comments such as “Easy!“, “Amazing!“, and “Helpful!“.
Program Overview
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Program Name: Ee Janai Ka!!
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Broadcaster: TOKYO MX
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Broadcast Date: August 9, 2026 (Sunday) 25:35–26:05 (August 10, 2026 (Monday) 1:35–2:05 AM)
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Featured Product: SOPPY Home Food Waste Disposer
Addressing Summer Food Waste Odor and Storage Concerns
Food waste, such as vegetable scraps, fruit peels, and leftovers, is an unavoidable part of daily cooking. Especially during warm and humid summer months, storing food waste in the kitchen until collection day can lead to concerns about odor and hygiene for many households. Furthermore, dual-income and child-rearing households often face daily burdens such as:
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“Unable to dispose of garbage every day”
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“Don’t want to keep food waste until collection day”
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“Garbage bags become heavy due to food waste moisture”
The SOPPY home food waste disposer offers an alternative to simply discarding food waste: processing it by drying and pulverizing it at home before disposal.
Easy Operation: Just Put it in and Press a Button
SOPPY automatically performs drying, pulverization, and cooling by simply adding food waste and operating the device. By finely drying and pulverizing daily food waste, moisture and bulk are reduced, making storage until garbage collection more comfortable. The design aims for ease of use, even for first-time users of home food waste disposers, requiring no complicated operations.
Four Key Features of SOPPY
01 | Reduces Food Waste by Up to Approximately 96%
Moisture contained in food waste is dried, and the waste is then finely pulverized. In internal tests, 1,220g of food waste before processing was reduced to 48.8g after processing, confirming a maximum reduction of approximately 96%. Reducing the bulk of food waste contributes to decreasing garbage bag volume and the burden of disposal.
Results are based on internal tests. Reduction rates may vary depending on the type of food waste, moisture content, amount input, and usage environment.
02 | “Double Deodorization” with Ozone × Activated Carbon
SOPPY employs a double deodorization structure combining ozone deodorization and an activated carbon filter. This system suppresses odors typically associated with food waste processing, making it suitable for use in the kitchen, especially during summer when odors are a greater concern.
03 | Quiet Design at Approximately 38dB
Designed for daily use as a household appliance, attention has been paid to operating noise. The operating noise is suppressed to approximately 38dB, making it a quiet appliance suitable for use not only in the kitchen but also in spaces close to the living room.
May vary depending on usage environment and operating conditions.
04 | Household-Friendly 2.5L Capacity
The main unit has a capacity of approximately 2.5L. This size is designed to easily process daily vegetable scraps, fruit peels, and leftovers, and to fit comfortably in household kitchens without being unnecessarily large.
Making Food Waste Processing Not a “Daily Chore”
For some, the term “home food waste disposer” might evoke images of complicated operations or troublesome maintenance. SOPPY, however, prioritizes continuous daily use. Beyond ease of operation, it features an LED display, detachable blades, and an automatic cleaning function, all designed to minimize the burden of maintenance. The goal is to introduce a new kitchen habit: instead of worrying about food waste as it accumulates, simply place it in the disposer after cooking.
Eligible for “Food Waste Disposer Purchase Subsidy Programs” in Some Municipalities
To promote the adoption of home food waste disposers, some local governments offer subsidy programs to residents who purchase them, covering a portion of the purchase cost. The eligible products, subsidy amounts, subsidy rates, application methods, and pre/post-purchase application conditions vary by municipality. When considering the purchase of a SOPPY home food waste disposer, it is recommended to check in advance whether a subsidy program is available in your municipality.
The existence, eligibility conditions, and subsidy amounts of assistance programs vary by municipality. Assistance is not guaranteed in all regions.
The Opportunity to Choose “Processing Food Waste at Home” Through Television Broadcast
The introduction of the product on “Ee Janai Ka!!” has provided an opportunity for those who have not used a home food waste disposer before to learn about its existence and how it works. Food waste is generated almost daily in households. Therefore, SOPPY proposes the home food waste disposer not as a temporary convenience appliance, but as “an appliance to make daily kitchen life a little more comfortable.”
L&L LivelyLife Inc. will continue to develop products that reduce daily household burdens and small stresses in life, while aligning with Japanese living environments and lifestyles.
Product Overview
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Product Name: SOPPY Home Food Waste Disposer
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Model Number: SPOZ-01
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Capacity: Approximately 2.5L
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Unit Weight: Approximately 8.6kg
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Processing Method: Drying, Pulverization, Cooling
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Deodorization Method: Ozone + Activated Carbon Filter
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Operating Noise: Approximately 38dB
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Reduction Rate: Up to approximately 96%
- Sales Price: 49,800 yen (tax included)
The reduction rate is based on internal test results. It varies depending on the type of food waste, moisture content, amount input, and usage environment.
Product pages are as follows:
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Yahoo Shopping: https://store.shopping.yahoo.co.jp/soppy-store/z100782.html
Launch Commemoration | Limited-Time 2 Major Purchase Benefits
To commemorate the launch, two purchase benefits are offered to the first customers.
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Benefit 1: 10,000 yen OFF Coupon
With the coupon, the product can be purchased for 39,800 yen (tax included) instead of the usual sales price of 49,800 yen (tax included). -
Benefit 2: Warranty Period Extended to a Total of 2 Years
The warranty period, including the standard warranty, will be extended to a total of 2 years.
Ends when the planned number is reached.
Please check the product page for coupon acquisition methods, usage periods, and warranty application conditions.
About SOPPY
SOPPY is a brand name combining “SO” (very) and “HAPPY”. With the brand concept “EnjoyWell — Your nearby health guardian,” it develops health and lifestyle appliances that are simple, easy to use, and fit into daily life. The brand emphasizes not only convenience but also ease of use, reliability, and designs that blend into the home, aiming to be a close living partner for households.
Company Overview
L&L LivelyLife Inc. began its business as an online shop in 2015. Today, it has expanded its business domain into a lifestyle technology company offering a wide range of products including smartwatches, wireless earphones, smartphone accessories, small home appliances, and outdoor/sports-related products. The company has expanded its sales channels to major online malls in Japan, Europe, the Americas, and Southeast Asia, with over 10 million customers having used its products and services. Its strength lies in product development that accurately captures the latest technology and market needs, providing high-quality and high-value-added products. Under the philosophy of “making daily life more convenient and richer,” it pursues product creation that combines innovation and practicality.
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Company Name: L&L LivelyLife Inc.
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Representative: Eichi Shida
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Location: Tachikawa AS Building 3F, 3-1-13 Nishikicho, Tachikawa-shi, Tokyo
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Phone: 042-512-8274
