Grand Opening of “&count” in Shibuya
Tokyo’s Shibuya district is set to welcome a new offline space, “&count” (pronounced “Encount”), where visitors can physically interact with cutting-edge technology products from around the globe. This new establishment is designed to provide an immersive experience for gadget fans, technology enthusiasts, and anyone curious about the latest innovations.
“&count” is envisioned as a “gadget experience space” offering surprising encounters with future technology. Located within walking distance of Shibuya and Omotesando stations, it serves as a place where the latest trends are accessible to all. Simultaneously, it aims to foster a new community where users, media, creators, and manufacturers seeking to enter the Japanese market can connect and interact.
Unique Experiences at “&count”
Beyond a simple product display, “&count” provides an environment designed for visitors to thoroughly enjoy technology:
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Dedicated Hands-on Exhibition Space: All displayed products are available for hands-on testing. Visitors are encouraged to take their time and experience any product that piques their interest. Photography and video recording are also welcome.
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Rare Unreleased Products and Prototypes: Visitors will have the opportunity to be among the first to experience the latest gadgets from brands entering the Japanese market, as well as pre-release prototypes. Feedback from visitors may be shared with development teams.
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Expert Staff Support: Specialized staff are available to provide product explanations upon request (reservation required).
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Relaxing Free Space: The venue offers a free space equipped with Wi-Fi and power outlets, allowing visitors to work or socialize while experiencing the products.
Asuka Yazaki Appointed as Curator
Asuka Yazaki (ACCN), who has served as deputy editor-in-chief and editor-in-chief for major Japanese tech media such as Weekly ASCII, Engadget Japan, and TechnoEdge, has been appointed as the store manager and curator of “&count.” Known for coining the abbreviation “smartphone,” Yazaki possesses extensive experience not only in media operation but also in hardware development, including product planning and crowdfunding promotion. His diverse experience and discerning eye will guide the curation of high-quality products, embodying Fastlane Japan Inc.’s mission: “Bringing innovative digital products to everyday life in Japan with trusted reliability.”
Featured Exhibiting Manufacturers (Alphabetical Order)
angrymiao, Aulumu, Beneunder, Blackshark, Coros, Elegoo, Formovie, GameSir, Hollyland, Hypershell, INMO, Laifen, Liberlive, Libernovo, LIBRIDS, LOOI, Monokaro, Nothing, nubia, Of hunger, orulink, Picpak, Plaud, REDMAGIC, RingConn, Rokid, Sharge, Snapmaker, Timekettle, Xbrew, Xreal, xTool
The exhibition features a curated selection of rare gadgets not found elsewhere, along with the latest AI devices, wearable terminals, specialized audio products, and smart home appliances designed to enrich daily life. The list of brands, products, and categories will continue to expand.
Facility Overview and Access
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Facility Name: &count (Encount)
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Grand Opening Date: August 20, 2026 (Thursday)
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Operating Hours: 11:00 AM – 7:00 PM
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Closed: Tuesdays, Wednesdays, and national holidays (excluding national holidays that fall on a Saturday or Sunday)
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Usage: By reservation only (free). Please make a reservation via the URL below.
- Reservation URL: https://airrsv.net/ncount/calendar
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Location: VORT Shibuya east II 3F, 1-7-2 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
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Google Maps: https://maps.app.goo.gl/RnVifsehoHg7tfMK6
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Official X (formerly Twitter): @ncount_jp
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Contact Email: info@ncount.jp
Visitors are cordially invited to experience new encounters with technology.
About the Operating Company
“&count” is produced and operated by Fastlane Japan Inc., a company that supports the expansion of global technology products in Japan. Fastlane Japan Inc. is a consulting firm dedicated to assisting attractive gadgets and cutting-edge products worldwide in entering and expanding their business in the Japanese market. The company provides one-stop solutions, including brand building, official website and e-commerce operations, B2B channel development, integrated PR, and community building through the “&count” gadget experience space, to deliver new technology experiences to Japanese users.
Company Overview:
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Company Name: Fastlane Japan Inc.
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Location: VORT Shibuya east II 8F, 1-7-2 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
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Representative Director: Shika Hayashi
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Media/Business Inquiries: fastlanejapan@fstln.io
