TORRAS Expands Experiential Marketing in Active Settings Through Collaborations and In-Store Deployments

Gadgets

Event Reports

1. TORRAS × Stadium Bar (Store Collaboration)

TORRAS x Stadium Bar Collaboration

From June 1 (Monday) to June 30 (Tuesday), 2026, TORRAS established Touch & Try experience corners at Stadium Bar Akasaka (Minato-ku, Tokyo) and Akiba League (Chiyoda-ku, Tokyo). The collaboration also featured table promotions and a lottery for visitors. During the campaign period, approximately 3,000 people visited the bars, with 42 participating in the event. This initiative successfully engaged gadget enthusiasts and sports fans, leading to new user engagement in a familiar setting.

2. GoodsPress × Alpen TOKYO Co-hosted Trail Run Event (Product Sponsorship & Event Booth)

Trail Runner

On June 7 (Sunday), 2026, TORRAS sponsored a trail run event co-hosted by the magazine “GoodsPress” and “Alpen TOKYO.” TORRAS provided prizes for the lottery and set up an experience and introduction booth for its products. The booth showcased products such as the “Ostand Q3 Air,” “COOLiFY Cyber Fold,” and “PearlGo,” alongside a lottery for the latest TORRAS products.

TORRAS COOLIFY Display

All 22 event participants engaged with the product experiences and the lottery. This event served as an opportunity to demonstrate how TORRAS products, including smartphone cases with stands suitable for capturing action shots and cooling items for outdoor environments, cater to both everyday use and sports/outdoor enthusiasts.

3. TORRAS × Tipness Store Collaboration

Smartphone Case Experience Corner

TORRAS partnered with the fitness club “Tipness” for a collaboration campaign across 15 stores, executed in three phases from June 8 (Monday) to September 23 (Wednesday/Holiday), 2026.

  • Phase 1: June 8 – July 7 (5 stores: Nakano, Sangenjaya, Kyobashi, Meidaimae, Komazawa Daigaku)

  • Phase 2: July 16 – August 15 (5 stores: Nakano, Sangenjaya, Nerima, Tip.X Tokyo Shibuya, Tip.X Tokyo Ikebukuro)

  • Phase 3: August 24 – September 23 (5 stores: Nakano, Sangenjaya, Kichijoji, Oizumi Gakuen, Ayase)

Each store offered a loan event for the “Minimag Pro” series semi-solid mobile battery and displayed the “Ostand Q3 Air” spring-loaded stand case. A lottery campaign encouraged user-generated content (UGC) on social media. Promotional efforts included store entrance signboards, in-club wall advertisements, digital signage, in-store leaflets, and promotions via Tipness’s official LINE, X, and Instagram accounts. With an average of approximately 800 visitors per day per store, many individuals had the opportunity to learn about TORRAS products.

Tipness Front Desk with Mobile Battery Rental Sign

TORRAS plans to continue developing products that enhance daily comfort, catering to a wide range of situations from everyday life to active scenes.

About TORRAS

Guided by the philosophy “be here now – live in the present,” TORRAS develops and sells smartphone accessories and small home appliances to enrich and simplify customers’ lives.

Product Categories: Smartphone cases, mobile batteries, chargers, glass films, other smartphone accessories, small home appliances.

Official Links:

Company Overview

Company Name: Rakuso Mirai Inc.
Representative: Yan Kong, Representative Director
Established: May 10, 2021
Capital: 5 million JPY
Location: THE TERRACE TSUKIJI 4F EAST, 7-2-1 Tsukiji, Chuo-ku, Tokyo
Business Activities: Planning, marketing, sales, import, and export of its own brand “TORRAS” in Japan.
Group Company: Lanhe Technology Group (100% parent company)
E-mail: torras-koushiki@torras-global.com

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