The FACE POiNTER® Awarded Nikkei Trendy’s ‘First Half Hit Grand Prize’
B-by-C Corporation, a developer of the COREFIT series of beauty self-care products, announced that its pen-shaped beauty gadget, “The FACE POiNTER®,” has been honored with the “First Half Hit Grand Prize” in the Miscellaneous Goods Division by Nikkei Trendy. The award was officially received on August 15.
“The FACE POiNTER®” has achieved cumulative sales exceeding 200,000 units, attributed to its convenience for use anywhere and the quick realization of its effects.
About the Nikkei Trendy Grand Prize
The Nikkei Trendy Grand Prize is an annual event organized by Nikkei BP, publisher of the lifestyle trend magazine Nikkei Trendy. The “2026 First Half Hit Grand Prize” and “Second Half Break Prediction” were featured in the June 2026 issue of Nikkei Trendy, published on May 2. The awards thoroughly investigate 17 genres, ranging from consumer goods to web services, selecting “Grand Prize” and “Excellence Award” recipients in each category.
The 17 genres investigated in 2026 included: Food & Convenience Stores, Apparel, Cars, Pharmaceuticals, Confectionery, Beverages, Alcoholic Beverages, Home Appliances, Miscellaneous Goods, Digital, Daily Necessities, Stationery, Games, Entertainment, Beauty, Toys, and Money. COREFIT The FACE POiNTER® secured the Grand Prize in the Miscellaneous Goods Division.
The selection process for the “First Half Hit” products and services is based on three evaluation criteria: “Sales Performance” (magnitude of sales and market share), “Novelty” (presence of groundbreaking functions or features), and “Influence” (impact on consumer lifestyles). The FACE POiNTER® was likely highly evaluated for its strong sales, novelty, and significant influence on consumer beauty routines.
Product Information
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Product Name: The FACE POiNTER®
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Price: 26,800 JPY (tax included)
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Sales Channels: Official online shop, national department store pop-ups.
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THE FACEPOiNTER is a registered trademark of B-by-C Corporation in Japan.
About the COREFIT Series
COREFIT is a comprehensive beauty tech brand that designs diverse beauty through unique solutions integrating theory and sensibility. B-by-C Corporation, with its continuous research into facial structure from medical, physical, and engineering perspectives, developed COREFIT with the goal of “continuously managing facial beauty.” The brand aims to unlock each individual’s inherent and sustainable beauty, thereby transforming daily beauty routines. Through its proprietary “Relax, Train, Measure” (緩・鍛・測) theory, which involves relaxing, training, and measuring the face, COREFIT is committed to improving facial appearance and achieving continuous facial proportion enhancement through muscle and fascia approaches.
For more information, visit the COREFIT official website:
https://core-fit.jp/
