Hisense Becomes Official Partner for UEFA EURO 2028, Continuing Long-Term Sponsorship
Hisense, a global consumer electronics and home appliance manufacturer, has announced its decision to continue its long-term partnership with the Union of European Football Associations (UEFA), becoming an official partner for “UEFA EURO 2028™”. This marks the fourth consecutive time Hisense has sponsored the UEFA European Championship, following its involvement in “UEFA EURO 2016,” “UEFA EURO 2020,” and “UEFA EURO 2024.”
Since becoming a UEFA EURO sponsor, Hisense has worked to share the excitement of sports with people worldwide and enhance its global brand recognition. Beyond mere sponsorship, the company aims to provide a more immersive viewing experience for football fans globally through its advanced products and display technologies.
Through this renewed partnership, Hisense plans to share the excitement and passion generated by football with fans worldwide. In the Japanese market, the company will also implement various marketing activities that connect sports with its products. To further strengthen its product lineup in Japan, Hisense released its high-end “RGB U9S series” televisions, featuring next-generation “RGB MiniLED” high-picture quality technology, in late August 2026. These TVs are available in 85V, 75V, 65V, and 55V sizes, aiming to further enhance the visual experience for sports viewing and other content through large screens and advanced picture quality.
Comments from UEFA Marketing Director
Guy-Laurent Epstein, UEFA Marketing Director, expressed his enthusiasm, stating, “We are delighted to continue our partnership with Hisense for UEFA EURO 2028. This marks the fourth consecutive UEFA EURO sponsorship, demonstrating the strong relationship between both parties and our shared commitment to delivering valuable experiences to fans. We look forward to making the next tournament a memorable one together with Hisense.”
About UEFA EURO 2028™
“UEFA EURO 2028™” is scheduled to take place from June to July 2028 across England, Scotland, Wales, and Ireland.
About Hisense
Established in 1969, Hisense is a global enterprise operating in over 180 countries and regions within the home appliance and consumer electronics sectors. The company offers a wide range of high-quality video and audio products, various home appliances, and intelligent IT solutions.
According to market research firm Omdia, Hisense held the No. 1 position in global shipment share for TVs 100 inches and larger from 2023 to the first half of 2026. As a pioneer in RGB MiniLED technology, Hisense continues to pursue next-generation display innovations. The company is also actively involved in connecting with people worldwide through sports, serving as an official partner for “UEFA EURO 2028™” and “FIFA World Cup 2026™.”
For more information about Hisense, please visit their official website:
https://www.hisense.co.jp
