AliExpress Announces “Autumn Sale” Ahead of Holiday Season, Strengthening Presence in Japan Through Event Exhibitions

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Autumn Sale Offers Diverse Products for the Holiday Season

AliExpress is hosting its “Autumn Sale,” where eligible products will be available with discounts of up to 60% off. This sale caters to seasonal replacement needs, such as wardrobe changes, and demands for the holiday season, offering a diverse array of products at special prices. The lineup primarily features categories such as digital technology, automotive parts, cycling, outdoor goods, and household items.

AliExpress Autumn Sale

Event Period: September 14th (Mon) 00:00 to September 20th (Sun) 23:59 JST
Sale Site: https://s.click.aliexpress.com/e/_c45hYIe9

New Models in Earphones, Smartphones, AI Glasses, and Mini PCs

The current sale introduces a series of new products in popular technology categories on AliExpress. This includes highly anticipated latest models in key areas such as earphones, smartphones, AI glasses, and Mini PCs. The main lineup includes:

  • Earphones: Kiwi Ears × Fugumikan Collaboration Model “Ember”

  • Smartphones: OUKITEL P2 PLUS, POCO F9 Pro, POCO F9 Ultra

  • AI Glasses: Headwolf AI Audio Glasses, Headwolf Hai01 AI Smart Glasses

  • Mini PCs: FIREBAT R3, FIREBAT F1

These new product launches, combined with sale discounts, create an opportunity to purchase the latest technology at more affordable prices. AliExpress is also expanding its range of digital products, especially smart devices, to meet a wider array of customer needs.

Participation in “2026 UCI Gran Fondo World Championships Niseko”

AliExpress exhibited a brand booth at the “2026 UCI Gran Fondo World Championships Niseko,” a cycling competition held in Niseko, Hokkaido, at the end of August 2026. This booth provided an opportunity for cycling enthusiasts from both Japan and abroad to physically interact with and experience the appeal of cycling and related products available on AliExpress. The event also served as a platform for participants to share their purchasing experiences and feedback on products used for cycling. Through its participation in this international event, AliExpress showcased its continuously expanding range of products in the cycling, sports, and outdoor sectors, helping attendees to feel more connected to shopping on AliExpress.

AliExpress at 2026 UCI Gran Fondo World Championships Niseko

AliExpress Sets Up Merchant Recruitment Booth at “2026 Osaka International Lifestyle Show”

AliExpress is actively promoting the establishment of a merchant ecosystem to expand its base of domestic merchants in the Japanese market. As part of this initiative, AliExpress set up a merchant recruitment booth at the “2026 Osaka International Lifestyle Show,” held in Osaka in early September 2026. Many brands and businesses visited the booth to exchange views on AliExpress’s future development in the Japanese market, its merchant recruitment policies, and the cross-border e-commerce business model. AliExpress will continue to expand its contact points with domestic businesses through participation in local business events, strengthen relationships with merchants, and build a robust domestic merchant ecosystem in Japan.

AliExpress at 2026 Osaka International Lifestyle Show

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About AliExpress

Established in 2010, AliExpress is a global cross-border e-commerce platform that serves consumers in over 200 countries and regions worldwide. It supports 16 languages, including Japanese, and operates as a marketplace connecting consumers and sellers globally, as part of the Alibaba International Digital Commerce Group.

AliExpress Official Site: https://ja.aliexpress.com/

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